2XU: 3 Key Insights into the Fast-Growing DTC Performance and Compression Wear Brand

In the competitive world of athleisure, 2XU is emerging as a powerful player. Known for its high-performance compression gear, including the popular 2XU Vectr Cushion Full Length Compression Socks, the brand is committed to enhancing athletic performance through innovative apparel. As a direct-to-consumer (DTC) brand, 2XU focuses on delivering cutting-edge products designed to support athletes and fitness enthusiasts alike.

2XU’s product lineup includes compression tights, tops, shorts, and accessories that are engineered with advanced fabric technology to maximize endurance, reduce muscle fatigue, and accelerate recovery. Here are three key insights into 2XU's growth and presence in the DTC athleisure market:

Photo courtesy of 2xu.com

1. 2XU’s Strategic Advertising Growth

2XU has seen a 16% increase in ads count over the past year, reflecting the brand's strategic focus on expanding its reach and reinforcing brand visibility. By investing in targeted advertising campaigns, 2XU effectively communicates the benefits of their high-performance gear, such as the 2XU Vectr Cushion Full Length Compression Socks, to a broader audience, attracting new customers and fostering brand loyalty.

2. 2XU’s Remarkable Website Traffic Surge

2XU has experienced a significant 93% increase in monthly paid traffic over the last year, placing them in the 99th percentile for website traffic in the Charm Growth Score™ by Category. This substantial growth underscores the effectiveness of 2XU’s digital marketing strategies, driving more visitors to their site to explore their innovative compression wear and other performance-enhancing products.

3. 2XU’s Steady Instagram Growth

With a 7% increase in Instagram followers over the past year, 2XU now boasts over 162,200 followers, placing them in the 97th percentile in the Charm Growth Score™ by Category. This growth highlights 2XU’s ability to engage with a fitness-focused audience through visually compelling content that showcases their cutting-edge products and inspires athletic achievement.

As 2XU continues to grow, their commitment to delivering high-quality, performance-driven athleisure products remains at the forefront of their strategy. Whether through innovative compression wear or effective digital marketing, 2XU is poised to remain a leader in the DTC athleisure market.

Looking for more in-depth ecommerce insights about 2XU or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.