Ten Thousand: Key Insights into the Emerging DTC Athleisure Brand

In the crowded world of athleisure, Ten Thousand has carved out a unique space with its minimalist, performance-driven approach to men’s activewear. Specializing in high-quality essentials like Ten Thousand shorts and Ten Thousand clothing, the brand focuses on offering versatile, durable pieces designed to meet the demands of serious athletes and fitness enthusiasts alike. From running and weightlifting to functional fitness, Ten Thousand’s collection is crafted to support peak performance while maintaining a clean, understated style.

As a direct-to-consumer (DTC) brand, Ten Thousand is committed to eliminating unnecessary frills and focusing on what truly matters: creating high-performance gear built to last. Here are three key aspects that showcase Ten Thousand’s growth and market impact:

Photo courtesy of tenthousand.cc

1. Ten Thousand’s Steady TikTok Growth

Ten Thousand has seen a 26% increase in TikTok followers over the past year, placing them in the 65th percentile in the Charm Growth Score™ by Category for TikTok. The brand’s presence on the platform is centered around sharing workout tips, product showcases, and real-world athlete stories, helping to solidify its place among fitness-focused audiences who value both form and function in their athletic wear.

2. Ten Thousand’s Strategic Advertising Approach

Over the last year, Ten Thousand has increased its ad count by 10%, placing them in the 96th percentile in the Charm Growth Score™ by Category for advertising. This targeted increase demonstrates the brand’s strategic approach to amplifying reach while maintaining brand integrity. Through ads that focus on the performance benefits and versatility of their gear, Ten Thousand effectively attracts both seasoned athletes and newcomers looking for reliable, high-quality activewear.

3. Ten Thousand’s Strong Website Traffic Performance

Ten Thousand has achieved a 14% increase in monthly paid traffic over the last year, positioning them in the 99th percentile in the Charm Growth Score™ by Category for website traffic. This growth reflects the brand’s effective digital presence, which emphasizes streamlined shopping experiences and direct communication with customers. With a clear focus on key pieces like the Ten Thousand shorts, the brand’s website serves as a hub for those seeking durable, performance-focused clothing that fits seamlessly into an active lifestyle.

As Ten Thousand continues to expand its DTC footprint, the brand’s dedication to producing no-nonsense, high-performance gear remains at the core of its mission. Whether it’s through engaging social media content, strategic ad placements, or their high-traffic ecommerce platform, Ten Thousand is solidifying its reputation as a go-to choice for serious athletes who demand the best from their gear.

Looking for more in-depth ecommerce insights about Ten Thousand or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.