Rebel Athletic: 3 Key Takeaways from the Rapid Rise of the DTC Cheer and Activewear Brand

In the competitive world of athleisure, Rebel Athletic is making a powerful statement with its blend of fashion-forward designs and performance-driven apparel. For those unfamiliar, Rebel Athletic is a direct-to-consumer (DTC) brand that offers high-quality activewear and accessories designed to empower athletes and fitness enthusiasts alike. Whether you’re looking for stylish workout gear or eye-catching performance pieces, the Rebel Athletic store has something for everyone.

Rebel Athletic’s commitment to innovation and quality has fueled its impressive growth. Here are three key insights into Rebel Athletic's rise in the DTC athleisure market:

Photo courtesy of rebelathletic.com

1. Rebel Athletic’s Advertising Surge

Rebel Athletic has increased its ad count by 40% over the past 12 months. This growth in advertising reflects the brand’s strategic focus on expanding its reach and boosting brand visibility. By investing in targeted advertising campaigns, Rebel Athletic effectively communicates the unique qualities of their athleisure products, attracting new customers and solidifying brand loyalty.

2. Rebel Athletic’s Explosive Website Traffic Growth

Rebel Athletic has seen a remarkable 93% increase in monthly paid traffic over the last year, placing them in the 100th percentile for website traffic in the Charm Growth Score™ by Category. This surge highlights the brand’s effective digital marketing strategies, significantly enhancing its online presence and driving consumer engagement. The Rebel Athletic store online serves as a comprehensive platform where customers can explore a diverse range of products, from chic leggings to performance-ready sports bras.

3. Rebel Athletic’s Expanding TikTok Presence

Rebel Athletic has also experienced a significant 68% increase in TikTok followers over the past year, bringing their total to over 342,000 followers. This growth places them in the 96th percentile in the Charm Growth Score™ by Category for TikTok, showcasing their ability to connect with a younger, trend-conscious audience. By leveraging TikTok’s dynamic platform, Rebel Athletic shares behind-the-scenes content, product launches, and user-generated videos that resonate with their active community.

As Rebel Athletic continues to expand its digital footprint and connect with consumers through various platforms, its commitment to empowering athletes with stylish and functional apparel remains unwavering. The brand’s innovative approach ensures that Rebel Athletic remains a key player in the ever-growing DTC athleisure market.

Looking for more in-depth ecommerce insights about Rebel Athletic or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.