BoxRaw: 3 Key Insights into This Fast-Growing DTC Athleisure Brand

The athleisure market is booming, and brands that blend fashion with functionality are leading the charge. BOXRAW is one such brand, focused on boxing-inspired apparel that seamlessly merges athletic performance with street style. Whether you’re training or looking for stylish, comfortable gear for everyday wear, BOXRAW offers a range of high-quality products designed to meet the needs of both athletes and fashion enthusiasts. Among their popular offerings is the BOXRAW Hagler Sauna Suit, a staple for serious boxers and fitness enthusiasts alike who want to elevate their training sessions.

BOXRAW’s athleisure line is all about combining boxing culture with premium activewear, offering everything from performance-enhancing training gear to stylish tracksuits. Here are three key aspects of BOXRAW's growth and success in the DTC athleisure market:

Photo courtesy of boxraw.com

1. BOXRAW’s Steady Instagram Growth

BOXRAW has seen a 16% increase in Instagram followers over the past year, securing them a spot in the 100th percentile in the Charm Growth Score™ by Category for Instagram. This growth highlights the brand’s ability to engage a passionate community of boxing and fitness enthusiasts. Through visually compelling content that showcases athletes in BOXRAW apparel, the brand effectively leverages Instagram to build a loyal following that values both performance and style.

2. BOXRAW’s Significant Surge in Website Traffic

BOXRAW has experienced an impressive 144% increase in monthly paid traffic over the last year, placing them in the 100th percentile in the Charm Growth Score™ by Category for website traffic. This surge in online activity is a testament to their strategic digital marketing efforts, which drive targeted traffic to their DTC platform. BOXRAW’s website not only serves as a hub for purchasing high-quality athleisure but also provides insights into the brand’s connection to boxing culture and its commitment to empowering athletes.

3. BOXRAW’s Targeted Advertising Strategy

With a 33% increase in ad count over the past year, BOXRAW ranks in the 98th percentile for advertising in the Charm Growth Score™ by Category. This focused advertising approach emphasizes both their signature products, like the BOXRAW Hagler Sauna Suit, and broader athleisure collections. By strategically placing ads that resonate with both boxing enthusiasts and those seeking stylish performance wear, BOXRAW continues to grow its customer base and solidify its position in the competitive DTC athleisure market.

As BOXRAW continues to expand its influence, its dedication to boxing culture, quality craftsmanship, and innovative athleisure designs remains steadfast. Whether you’re a professional athlete or someone who values stylish, performance-driven activewear, BOXRAW is carving out its place as a leader in the DTC athleisure space.

Looking for more in-depth ecommerce insights about BOXRAW or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.