Rhoback: 3 Key Insights Into the Rapidly Growing DTC Athleisure Brand

In the crowded athleisure market, Rhoback has quickly distinguished itself as a leading direct-to-consumer (DTC) brand known for its performance-driven activewear, especially its signature Rhoback shirts. With a focus on high-quality, stylish gear that transitions seamlessly from the golf course to everyday life, Rhoback has gained a loyal following among athletes, fitness enthusiasts, and those who appreciate versatile fashion. The brand’s expanding product lineup includes everything from moisture-wicking polos and quarter-zips to comfortable activewear tees and accessories.

Here are three key aspects of Rhoback's recent growth and impact in the athleisure space:

Photo courtesy of rhoback.com

1. Rhoback Increases Advertising Efforts

Rhoback has ramped up its advertising strategy, with a 36% increase in ad count over the past year. This growth places the brand in the 98th percentile for advertising in the Charm Growth Score™ by Category. By investing in targeted advertising campaigns that highlight the brand’s performance fabrics and versatile style, Rhoback has effectively expanded its reach while staying true to its core identity.

2. Rhoback Sees a Significant Boost in Website Traffic

Rhoback has experienced a 37% increase in monthly paid traffic over the last year, placing them in the 100th percentile for website traffic in the Charm Growth Score™ by Category. This surge in online activity underscores the brand’s effective digital marketing strategy, driving both engagement and conversions. Rhoback’s website serves as a hub for customers to explore their growing selection of Rhoback shirts, polos, and other activewear essentials.

3. Rhoback Grows Its Instagram Following

Rhoback’s social media presence has seen impressive growth, with a 29% increase in Instagram followers in the last 12 months, bringing their total to over 239,400 followers. This places them in the 99th percentile in the Charm Growth Score™ by Category for Instagram. By consistently sharing content that resonates with their active and style-conscious audience—ranging from product showcases to lifestyle-driven posts—Rhoback has built a vibrant online community that continues to grow.

As Rhoback continues to expand its digital footprint and engage with its community, its commitment to high-quality, performance-focused athleisure remains a key driver of its success. Whether it's through targeted ads, increased online visibility, or an engaged social media following, Rhoback is well-positioned to remain a leading name in the DTC athleisure industry.

Looking for more in-depth ecommerce insights about Rhoback or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.