Mooslover: What You Need to Know About the Growing DTC Athleisure Brand

The direct-to-consumer (DTC) athleisure market is thriving, with brands like Mooslover capturing attention through stylish and functional apparel. Known for their figure-flattering designs, Mooslover has gained a loyal following with their versatile activewear, particularly their Mooslover bodysuits. These bodysuits are designed to seamlessly transition from workouts to casual wear, offering both comfort and style. With a focus on high-quality, breathable fabrics, Mooslover caters to those who want to look great while staying active.

Mooslover’s athleisure collection includes everything from bodysuits and leggings to sports bras and loungewear, all designed with both performance and aesthetics in mind. Here are three key aspects of Mooslover’s growth and market presence:

Photo courtesy of mooslover.com

1. Mooslover’s Rapid Instagram Growth

Mooslover has seen an impressive 90% increase in Instagram followers over the past year, bringing their total to over 97,000 followers. This growth places them in the 99th percentile in the Charm Growth Score™ by Category for Instagram, highlighting the brand’s ability to connect with a broad audience. Through engaging content that showcases their bodysuits and other activewear, Mooslover effectively captures the attention of fitness enthusiasts and fashion-forward individuals alike.

2. Mooslover Drives Significant Website Traffic

Mooslover has experienced an 88% increase in monthly paid traffic over the last year, placing them in the 93rd percentile in the Charm Growth Score™ by Category for website traffic. This surge in traffic reflects their successful digital marketing strategies, which emphasize the unique blend of style and functionality found in their Mooslover bodysuits and other athleisure products. The brand’s website serves as an inviting destination where customers can explore a wide range of chic and comfortable apparel.

3. Mooslover Expands Advertising Reach

Mooslover has ramped up its advertising efforts with a remarkable 454% increase in ad count over the last year. This significant rise underscores their commitment to expanding brand awareness and reaching new customers. By focusing on targeted ad campaigns that highlight the appeal of their bodysuits and other activewear, Mooslover continues to attract a growing audience in the competitive DTC athleisure space.

As Mooslover continues to grow, their focus on delivering stylish, high-quality athleisure products remains central to their brand. Whether through eye-catching social media content or their ever-expanding apparel line, Mooslover is solidifying its place as a key player in the DTC athleisure industry.

Looking for more in-depth ecommerce insights about Mooslover or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.