Women’s Best: 3 Key Things to Know About This Expanding DTC Athleisure Brand

The direct-to-consumer (DTC) athleisure industry continues to thrive as more brands seamlessly blend fashion with function. Among the brands making a significant impact is Women’s Best, a company dedicated to empowering women to be their best both in fitness and everyday life. Women’s Best offers a comprehensive range of activewear, from stylish leggings and sports bras to supportive footwear like Women’s Best walking sneakers. Alongside their apparel, they also provide nutrition products designed to help women achieve their fitness goals.

Founded in 2015, Women’s Best has become a global sensation by combining high-quality activewear with a mission to inspire women of all shapes and sizes. Here are three key aspects of Women’s Best, highlighting its impressive growth and market success:

Photo courtesy of us.womensbest.com

1. Women’s Best excels in website traffic growth

Women’s Best has seen a 16% increase in monthly traffic over the last year, placing them in the 100th percentile for website traffic in the Charm Growth Score™ by Category. This growth reflects the brand’s successful digital marketing efforts, making it easier for consumers to explore and purchase their wide range of products directly through their website. Women’s Best’s online store serves as a one-stop shop for women looking to invest in both their fitness journey and everyday style.

2. Women’s Best expands its presence on TikTok

Women’s Best has grown its TikTok presence with a 3% increase in followers over the past year, bringing their total to 318,100 followers. This positions them in the 88th percentile in the Charm Growth Score™ by Category, showcasing the brand’s ongoing engagement with a younger, social media-savvy audience. By sharing fitness tips, activewear styling guides, and user-generated content, Women’s Best effectively connects with a community that values both performance and aesthetics in their athleisure choices.

3. Women’s Best boosts advertising efforts

Women’s Best has significantly increased its advertising efforts, with a 92% rise in ad count over the last year, placing them in the 99th percentile for advertising in the Charm Growth Score™ by Category. This surge in ads underscores the brand’s strategic focus on expanding its reach and reinforcing its message of empowerment and inclusivity. Their ads often highlight key products like Women’s Best walking sneakers and high-performance leggings, further driving their market presence.

As Women’s Best continues to grow, their commitment to providing stylish, functional activewear and supportive nutrition remains steadfast. By focusing on products that cater to a wide range of body types and fitness goals, Women’s Best ensures they stand out in the competitive DTC athleisure market.

Looking for more in-depth ecommerce insights about Women's Best or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.