Well-known figures who launch brands often enter with a built-in advantage, evidently due to their loyal audiences, reach, and easy access to attention. Keys Soulcare by Alicia Keys is proof of how that spark can move beyond early buzz and develop into steady growth.
With Charm analytics, we can track this progress by looking at TikTok Shop sales, estimated revenue, and audience demographics. The data also includes Charm’s Growth and Success Scores (rated 0 to 100), which evaluate signals like social engagement, reseller activity, and website traffic.
Together, these measures give retailers, investors, and ecommerce partners a clear picture of which brands are scaling steadily and which are showing signs of slowing momentum.
Key Takeaways
- Charm Success Score of 97.90 and Growth Score of 75.80 confirm both stability and steady expansion.
- Audience led by millennials and women, with strong traction in the United States and growing presence in Europe.
- Annual revenue estimated between $1M and $10M, solidifying Keys Soulcare as a competitive mid-tier ecommerce beauty brand.
Keys Soulcare by Alicia Keys: Growth, Success and Social Reach
Keys Soulcare continues to prove its staying power in the ecommerce beauty and wellness space. The brand holds a Charm Success Score of 97.90, showing strong stability, while its Charm Growth Score of 75.80 reflects steady expansion across channels.
On social media, Keys Soulcare has gained a consistent following. From June 2024 to June 2025, its Instagram audience grew from 206K to 216K followers, a sign of continued engagement despite saturation in the beauty category. The brand also maintains 35K followers on Facebook and 50K on TikTok, highlighting a well-rounded digital presence.
In terms of revenue, Charm estimates the brand’s annual range between $1M and $10M, placing it as a competitive player in mid-tier ecommerce beauty. This growth is tied to its unique positioning, blending skincare with rituals of wellness and self-care, which resonates strongly with its community-driven audience.
Keys Soulcare's Instagram Growth and Audience Demographics
Keys Soulcare has seen steady progress on Instagram, climbing from 206K to 216K followers between June 2024 and June 2025. Growth was especially strong between October and February, before leveling off in the spring. This trend shows that the brand continues to attract new audiences, though sustaining momentum may require fresh campaign pushes or influencer partnerships.
The audience is concentrated in the 25–34 age group (50.14%), followed by 35–44 (23.32%) and 18–24 (17.26%). This indicates that the brand resonates most with millennials and older Gen Z consumers, groups that tend to value both skincare and wellness rituals.
Gender distribution is highly skewed, with over 85% female followers, reinforcing the brand’s strong appeal to women in its target market.
Geographically, Keys Soulcare’s reach is led by the United States (60.72%), followed by the United Kingdom (6.08%), Canada (3.26%), France (3.12%), and Italy (2.05%). On a city level, top engagement comes from New York City (7.19%), Los Angeles (4.09%), and Greater London (3.12%).
Keys Soulcare’s Ongoing Impact
Keys Soulcare by Alicia Keys shows how a wellness-driven beauty brand can sustain momentum after its initial launch. With a strong presence on Instagram, modest traction on TikTok and Facebook, and measurable revenue, the brand proves its ability to compete in a crowded beauty category.
Audience insights reveal that Keys Soulcare’s reach is firmly rooted in the U.S., with growing international interest in markets like the U.K., Canada, and France. Millennials make up the majority of its following, while women remain the dominant audience segment, aligning closely with the brand’s wellness and self-care positioning.
Together, these signals highlight Keys Soulcare as a brand that has successfully blended purpose and performance. It’s not only maintaining relevance but also proving its staying power in a competitive celebrity-led beauty market.
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