Actively Black is a rising star in the DTC athleisure industry, dedicated to blending performance-driven apparel with cultural empowerment. Launched by former pro basketball player Lanny Smith, Actively Black offers a wide range of premium athleisure wear, from high-quality activewear to stylish streetwear essentials. Designed with a focus on both functionality and fashion, Actively Black clothing is made to elevate not only your fitness journey but also your confidence and pride.
Here are three key insights into Actively Black’s growth and impact in the DTC athleisure space:
Photo courtesy of activelyblack.com
1. Actively Black’s Instagram Influence
Actively Black has seen a 32% increase in Instagram followers over the past 12 months, bringing their total to over 308,000 followers. This impressive growth places them in the 100th percentile in the Charm Growth Score™ by Category for Instagram. By utilizing Instagram to share impactful stories, fitness inspiration, and their mission to empower Black communities, Actively Black has built a strong and engaged audience that resonates with both their products and brand values.
2. Actively Black’s Expanding Digital Presence
In the last 12 months, Actively Black has experienced a 39% increase in monthly traffic, landing them in the 99th percentile for website traffic in the Charm Growth Score™ by Category. This significant uptick reflects the brand’s effective digital marketing strategies and growing popularity. Actively Black’s website serves as both a shopping destination and a community hub where customers can explore their diverse range of clothing designed for performance, style, and cultural pride.
3. Actively Black’s Strategic Advertising Growth
Actively Black has strategically increased their ad count by 18% over the last year, positioning them in the 92nd percentile for advertising in the Charm Growth Score™ by Category. This growth highlights the brand’s focus on expanding its reach and solidifying its presence in the competitive DTC market. Through targeted ads that emphasize their high-quality fabrics, functional designs, and cultural impact, Actively Black continues to attract new customers while reinforcing loyalty among their existing community.
As Actively Black continues to grow, their commitment to merging performance, style, and purpose remains steadfast. By combining top-tier athleisure with a mission-driven approach, Actively Black clothing not only meets the needs of fitness enthusiasts but also empowers communities with every purchase.
Looking for more in-depth ecommerce insights about Actively Black or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.
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