LSKD: 3 Things You Need to Know About This Fast-Growing Athleisure Brand

LSKD is rapidly establishing itself as a leading name in the DTC athleisure space, offering a blend of high-performance activewear and streetwear-inspired fashion. With a focus on helping people chase the vibe—whether that’s through fitness, lifestyle, or adventure—LSKD clothing is designed for comfort, functionality, and style. From training shorts and supportive sports bras to versatile hoodies and everyday essentials, LSKD continues to grow its loyal customer base with products that seamlessly merge functionality with on-trend design.

LSKD’s product range caters to a diverse audience, including athletes, fitness enthusiasts, and everyday wearers who prioritize both style and performance. Here are three key highlights of LSKD’s recent growth and market impact:

Photo courtesy of us.lskd.co

1. LSKD Gains Momentum on Instagram

LSKD has seen a 19% increase in Instagram followers over the past year, bringing their total to over 554,000 followers. This growth places them in the 100th percentile in the Charm Growth Score™ by Category, reflecting their ability to engage a large audience through visually compelling content and community-driven messaging. By consistently posting workout inspiration, product launches, and user-generated content, LSKD clothing has become a go-to brand for athleisure enthusiasts looking to stay connected with both fitness and fashion trends.

2. LSKD Sees a Surge in Website Traffic

LSKD has demonstrated significant growth in monthly paid traffic, with a 47% increase over the last year, placing them in the 99th percentile for website traffic in the Charm Growth Score™ by Category. This surge in traffic highlights the brand’s effective digital marketing strategy and its success in driving more consumers to explore and purchase LSKD clothing through their online store. LSKD’s website serves as a hub for both shopping and inspiration, offering a user-friendly experience where customers can easily browse collections, learn more about the brand’s mission, and find apparel that suits their active lifestyle.

3. LSKD Boosts Advertising Efforts

LSKD has also increased its advertising efforts, with a 24% rise in ad count over the past year, placing them in the 99th percentile for advertising in the Charm Growth Score™ by Category. This notable increase in ads showcases LSKD’s focus on expanding brand reach and solidifying its presence in the competitive DTC athleisure market. By targeting fitness communities, lifestyle enthusiasts, and trend-conscious consumers, LSKD’s advertising strategy effectively communicates the versatility and appeal of their clothing line, drawing in new customers while reinforcing brand loyalty.

As LSKD continues to expand its digital footprint and connect with consumers on various platforms, its dedication to blending performance, comfort, and style remains at the core. With a strong social media presence, effective marketing, and a commitment to community, LSKD is set to keep thriving in the fast-paced DTC athleisure market.

Looking for more in-depth ecommerce insights about LSKD or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.