Bo&Tee has become a standout name in the DTC athleisure space, known for its trendy, gym-ready styles that combine functionality with a fashionable edge. Whether you’re lifting weights, attending yoga classes, or running errands, Bo&Tee’s collections offer a variety of options that make sure you look great while staying comfortable. Best known for their figure-flattering Bo&Tee leggings and matching sets, the brand has cultivated a loyal following across various social media platforms, particularly TikTok and Facebook.
Bo&Tee’s product line is designed with high-quality fabrics that move with you, offering everything from seamless leggings and crop tops to supportive sports bras. Here are three things you need to know about Bo&Tee's growth and market presence:
Photo courtesy of boandtee.com
1. Bo&Tee Gains Traction on TikTok
Bo&Tee has seen a 23% increase in TikTok followers over the last 12 months, bringing their total to over 237,000 followers. This growth places them in the 96th percentile in the Charm Growth Score™ by Category for TikTok, underscoring their ability to connect with a younger audience through creative, trend-focused content. By leveraging TikTok’s platform, Bo&Tee shares workout routines, styling tips, and user-generated content, further solidifying their presence in the athleisure community.
2. Bo&Tee’s Facebook Following Sees Significant Growth
Bo&Tee’s engagement on Facebook has also been impressive, with a 38% increase in followers over the past year, reaching over 29,000 followers. This growth puts them in the 98th percentile in the Charm Growth Score™ by Category for Facebook. By consistently posting visually appealing images, new collection drops, and fitness inspiration, Bo&Tee maintains a strong connection with a diverse audience that values both fashion and function in their workout gear.
3. Bo&Tee Expands Advertising Efforts
Bo&Tee has strategically increased their ad count by 31% in the past year, placing them in the 93rd percentile for advertising in the Charm Growth Score™ by Category. This expansion in advertising highlights their focus on growing brand awareness and reaching new customers. Bo&Tee’s campaigns spotlight their stylish activewear collections, with a special emphasis on their popular Bo&Tee leggings, ensuring their message resonates with fitness enthusiasts and fashion-forward shoppers alike.
As Bo&Tee continues to grow its digital footprint and connect with a broader audience, their commitment to delivering stylish, high-performance athleisure remains evident. Whether through their social media influence or targeted advertising strategy, Bo&Tee is a brand to watch in the competitive DTC athleisure market.
Looking for more in-depth ecommerce insights about Bo&Tee or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.
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