Bylt Basics: What to Know About the Fast-Growing DTC Athleisure Brand

In the competitive world of athleisure, Bylt Basics is setting new standards for performance-driven essentials that merge style with comfort. Known for its versatile, minimalist designs, the Bylt Basics store offers everything from premium tees and joggers to everyday essentials like hoodies and activewear shorts. With a focus on quality fabrics and clean silhouettes, Bylt Basics caters to those who value both form and function in their wardrobe.

Here are three key insights into Bylt Basics' growth and success in the DTC athleisure space:

Photo courtesy of byltbasics.com

1. Bylt Basics Boosts Advertising Efforts

Over the last 12 months, Bylt Basics has increased its advertising efforts by 64%, placing them in the 99th percentile in the Charm Growth Score™ by Category for advertising. This uptick in ads highlights their strategic approach to expanding brand visibility and driving customer acquisition. By consistently showcasing the sleek, durable designs of their product lineup, Bylt Basics effectively communicates the brand’s unique blend of comfort and performance to a broader audience.

2. Bylt Basics Sees Steady Growth on TikTok

Bylt Basics has grown its TikTok following by 13% in the past year, reaching over 164,800 followers and landing in the 94th percentile in the Charm Growth Score™ by Category for TikTok. By leveraging TikTok’s dynamic platform to share styling tips, behind-the-scenes content, and customer testimonials, Bylt Basics has effectively tapped into a younger, style-conscious demographic that appreciates versatile clothing that transitions seamlessly from the gym to everyday life.

3. Bylt Basics Strengthens Its Instagram Presence

With a 16% increase in Instagram followers over the last 12 months, Bylt Basics now boasts over 458,200 followers, putting them in the 100th percentile in the Charm Growth Score™ by Category for Instagram. This growth reflects the brand’s ability to maintain a strong visual identity and community engagement through curated content that highlights both the aesthetic appeal and functionality of their products. By showcasing real-life wearability and minimalist designs, Bylt Basics has cultivated a loyal following that resonates with the brand’s mission of quality over excess.

As Bylt Basics continues to expand its reach in the DTC athleisure market, its commitment to offering timeless, comfortable basics that enhance daily life remains unwavering. The brand’s focus on quality, consistency, and strategic growth ensures that Bylt Basics stands out as a leading name in the ever-competitive athleisure space.

Looking for more in-depth ecommerce insights about Bylt Basics or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.