Beyond Yoga: 3 Must-Know Insights About Its DTC Brand Growth

In the world of athleisure, Beyond Yoga has carved out a niche by blending comfort, style, and functionality in its offerings. Known for their ultra-soft fabrics and inclusive sizing, Beyond Yoga specializes in products that prioritize both performance and comfort. From their popular Beyond Yoga leggings to versatile tops and loungewear, the brand caters to active lifestyles while maintaining a focus on inclusivity and body positivity. As a direct-to-consumer (DTC) brand, Beyond Yoga leverages its digital presence to directly engage with customers and meet the growing demand for premium, stylish athleisure wear.

Here are three key aspects of Beyond Yoga’s growth and market presence:

Photo courtesy of beyondyoga.com

1. Beyond Yoga's Steady Growth on Instagram

Beyond Yoga has seen a 7% increase in Instagram followers over the past year, bringing their total to over 423,000 followers. This growth places them in the 99th percentile in the Charm Growth Score™ by Category for Instagram engagement, reflecting their ability to connect with a dedicated audience through visually appealing content. By showcasing their signature Beyond Yoga leggings, new collections, and community-driven campaigns, the brand effectively reaches and resonates with its target audience.

2. Beyond Yoga's Significant Website Traffic Increase

Beyond Yoga has experienced a 157% increase in monthly website traffic over the last year, placing them in the 100th percentile in the Charm Growth Score™ by Category for website traffic. This surge highlights the brand’s effective digital marketing strategy and growing consumer interest. As a DTC brand, Beyond Yoga’s website serves as a central hub where customers can explore their full range of products, learn about the brand’s commitment to comfort and inclusivity, and make direct purchases.

3. Beyond Yoga's Targeted Advertising Success

Beyond Yoga has ramped up its advertising efforts, with a 41% increase in ad count over the past year, positioning them in the 97th percentile for advertising in the Charm Growth Score™ by Category. This focused approach reflects their strategy to expand reach and increase brand visibility. Through carefully curated ads that emphasize the softness and versatility of their Beyond Yoga leggings and other products, the brand continues to attract new customers while reinforcing its message of comfort and inclusivity.

As Beyond Yoga continues to grow, their commitment to offering stylish, comfortable, and inclusive athleisure remains at the forefront. Whether through effective social media engagement, strategic advertising, or an optimized DTC model, Beyond Yoga stands out as a leading force in the athleisure market.

Looking for more in-depth ecommerce insights about Beyond Yoga or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.