She's Waisted: 3 Critical Insights into the Growth of the DTC Athleisure Brand

She’s Waisted is making waves in the athleisure market, seamlessly blending style, comfort, and functionality with its popular line of shapewear and activewear. For those seeking performance-driven pieces with a fashion-forward edge, She’s Waisted shapewear and athleisure products are designed to accentuate curves while offering the support needed for both workouts and everyday wear. The brand’s growth is a testament to its ability to connect with its audience through effective social media engagement and a smart DTC strategy.

With its collection of shapewear, leggings, and waist trainers, She’s Waisted continues to empower individuals to feel confident and stylish in their fitness journey. Here are three key aspects of She’s Waisted’s recent growth:

Photo courtesy of sheswaisted.com

1. She’s Waisted Boosts Website Traffic

She’s Waisted has seen a 26% increase in monthly paid traffic over the last 12 months, landing them in the 100th percentile for website traffic in the Charm Growth Score™ by Category. This surge in traffic underscores the brand’s effective digital marketing approach, which is driving more customers to explore their shapewear and activewear collections online. The brand’s user-friendly website serves as a hub for customers to shop for pieces that enhance both style and confidence.

2. She’s Waisted Expands Advertising Efforts

Over the past year, She’s Waisted has increased its ad count by 63%, placing them in the 96th percentile in the Charm Growth Score™ by Category for advertising. This rise in ads reflects the brand’s strategic focus on expanding reach and building brand awareness. By targeting consumers with campaigns that highlight the dual benefits of shapewear and athleisure, She’s Waisted effectively draws in both new customers and loyal followers.

3. She’s Waisted Strengthens Its Instagram Presence

On Instagram, She’s Waisted has grown its following by 18% over the past year, now boasting over 368,600 followers. This growth places them in the 100th percentile in the Charm Growth Score™ by Category for Instagram. The brand’s Instagram strategy emphasizes community and inclusivity, sharing content that resonates with its audience while showcasing how She’s Waisted shapewear and athleisure products can be styled effortlessly.

As She’s Waisted continues to carve out its place in the athleisure market, its commitment to offering fashion-forward shapewear and activewear that boosts both performance and confidence remains steadfast. With a blend of targeted advertising, digital marketing, and social media engagement, She’s Waisted is solidifying its position as a DTC brand to watch.

Looking for more in-depth ecommerce insights about She's Waisted or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.