Brands led by icons often gain quick traction, fueled by loyal fans, global visibility, and direct access to powerful marketing channels. Fenty Beauty by Rihanna shows how this influence can evolve into measurable ecommerce success, turning visibility into long-term stability.
With the Charm analytics, we track how quickly brands scale through TikTok Shop sales, revenue estimates, and demographic reach. Alongside it, the Charm Growth and Success Scores (rated 0–100) measures sustained performance through social engagement, reseller activity, and website traffic.
Key Takeaways
- Fenty Beauty holds a Charm Success Score of 98.98, signaling long-term brand stability.
- A Charm Growth Score of 84.60 shows solid expansion across ecommerce and social platforms.
- Generated $5.7M in sales in the first half of 2025, with a major revenue rebound in June.
- The Hydra Vizor Huez Tinted Moisturizer SPF 30 led TikTok sales, bringing in nearly $927K alone.
Fenty Beauty by Rihanna: Growth, Success and Social Reach
Fenty Beauty continues to prove its staying power in ecommerce and social-driven retail. The brand holds a Charm Success Score of 98.98 and a Charm Growth Score of 84.60, showing both long-term stability and strong upward momentum.
On social platforms, Fenty Beauty’s presence is substantial. The brand has over 13 million Instagram followers, growing from 12.9M to 13.2M between June 2024 and June 2025. On Facebook, the community sits at 859K followers, while TikTok adds another 3.3M followers, reflecting a broad, multi-channel reach.
Financially, Fenty Beauty’s estimated revenue range is between $1M and $10M, supported by consistent engagement and demand across TikTok Shop and other ecommerce outlets. These signals highlight a brand that not only attracts attention but effectively converts it into sales.
Fenty Beauty's TikTok Shop Sales Performance
In the first half of 2025, Fenty Beauty generated $5.7 million in TikTok Shop revenue, demonstrating the brand’s ability to translate social influence into direct ecommerce performance.
The sales trend shows an early-year decline from January through April, with revenue dipping below $500K, followed by a sharp rebound in May and a peak of more than $2M in June. This recovery underscores the importance of campaign timing and the strength of demand when product visibility aligns with consumer interest.
The Hydra Vizor Huez Tinted Moisturizer Mineral SPF 30 was the brand’s top-performing TikTok Shop item, driving nearly $927K in revenue between January and June 2025. This positions hybrid skincare-cosmetic products as key growth drivers within Fenty Beauty’s TikTok strategy.
The revenue arc highlights both challenges and resilience: while fluctuations occur, the brand’s ability to end the half-year with a surge signals adaptability and strong potential for sustained momentum.
Measuring Fenty Beauty’s True Impact
Fenty Beauty by Rihanna illustrates how cultural influence, strategic product launches, and strong social reach combine to create lasting ecommerce success. The brand’s Charm Growth and Success Scores show both strength and ongoing expansion, while TikTok Shop revenue of $5.7M in the first half of 2025 highlights its ability to win in social commerce.
With bestsellers like the Hydra Vizor Huez Tinted Moisturizer fueling growth, Fenty Beauty continues to set a high bar for celebrity-led brands. Together, these benchmarks give retailers, investors, and ecommerce partners a fact-driven view of which celebrity-led labels are sustaining growth and which may be losing traction.
Charm’s dataset tracks more than 5 million DTC brands, using AI-powered metrics to deliver accurate insights across every major product category. From TikTok Shop sales performance to long-term success signals, these analytics provide retailers, agencies, 3PLs, and investors with a fact-driven view of where celebrity brands are truly winning.
Download the full report to get full insights into celebrity brands and how they rank in terms of success.
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