S’ABLE Labs: Clean Skincare Built on Connection and Community

Founded by Idris Elba and Sabrina Dhowre Elba, S’ABLE Labs is reshaping how consumers see clean skincare. Built on the idea that self-care should be universal, the brand blends science-driven formulas with a focus on inclusivity and ethical production. What sets S’ABLE Labs apart is its authenticity. 

The Elbas don’t just represent the brand; they live its values. Their storytelling-centered strategy highlights real partnership, community, and transparency, which resonates with modern consumers seeking meaning behind the products they buy. As S’ABLE Labs grows its footprint, it is positioning itself not just as another premium skincare label, but as a movement toward conscious beauty that prioritizes connection as much as care.

Key Takeaways:

• S’ABLE Labs shows steady growth, with TikTok followers rising from 38K to 45K in one year.
• The brand’s audience is mostly women aged 25–34, concentrated in the U.S. and U.K.
• Charm data gives S’ABLE Labs a Growth Score of 62.77, showing strong market potential.
• Its success is fueled by authenticity, inclusivity, and a clear storytelling strategy.

S’ABLE Labs: Growth, Success, and Social Reach

Charm data shows that S’ABLE Labs is steadily building momentum across digital channels. With a Charm Growth Score of 62.77 and a Charm Success Score of 56.75, the brand demonstrates both upward trajectory and consistent consumer interest.

Over the past year, S’ABLE Labs’ TikTok followers climbed from 38K to 44K, signaling a growing interest in the brand’s clean skincare message. On Instagram, where visual storytelling plays a major role, the brand maintains a strong presence with 44K followers, while TikTok’s 4.7K audience shows early but steady engagement. Its smaller Facebook base of 688 followers highlights a clear focus on visual-first and influencer-driven platforms where its content resonates most.

The brand’s estimated annual revenue of $0–$1M indicates a developing but promising stage in its growth cycle. This is typical of emerging premium skincare lines gaining traction through organic reach and loyal communities rather than mass-market scale.

This growth aligns with S’ABLE Labs’ positioning as an inclusive and ethical brand led by authenticity. Overall, S’ABLE Labs’ social footprint and growth data point to a brand moving in the right direction, using storytelling and connection to carve a meaningful space in the clean skincare market.

S’ABLE Labs: TikTok Growth and Audience Demographics

Charm data highlights steady traction for S’ABLE Labs on TikTok, where followers grew from 38K to nearly 45K within a year. This upward trend shows that the brand’s storytelling approach, rooted in community, authenticity, and inclusive skincare, is connecting with audiences who value meaningful engagement over viral trends.

The majority of S’ABLE Labs’ TikTok followers are women, accounting for about 80% of its audience. This strong female base aligns with the brand’s core market of conscious beauty consumers. Age data shows that over 53% of followers fall between 25–34 years old, followed by 23% aged 35–44, indicating that the brand appeals to working professionals who value quality, sustainability, and selfcare in their skincare choices.

Geographically, the audience skews heavily toward the United States (61%), with significant engagement in the United Kingdom, Canada, South Africa, and Nigeria. Top-performing cities like New York, London, and Los Angeles reinforce S’ABLE Labs’ influence in major cultural and beauty hubs, where social media trends often shape consumer behavior.

These insights show that S’ABLE Labs is connecting with a focused, high-value demographic that aligns closely with its premium, ethical positioning and has the potential to drive steady growth both online and in retail.

Charm Data on S’ABLE Labs’ Skincare Growth

S’ABLE Labs, powered by the authenticity of Idris and Sabrina Elba, is building a loyal following through transparency, inclusivity, and storytelling. Its steady social growth, particularly on TikTok and Instagram, shows how community-driven content can translate into brand awareness and long-term potential. With a strong female audience concentrated in key markets like the U.S. and U.K., S’ABLE Labs is positioned to scale as clean beauty continues to dominate consumer demand.

Charm’s dataset tracks over 5 million DTC brands, providing AI-driven insights across categories like skincare, fashion, and wellness. From TikTok Shop performance to growth scoring, these insights help investors, agencies, and retailers identify which brands, like S’ABLE Labs, are turning engagement into measurable success.

To see how S’ABLE Labs ranks among today’s top celebrity-led brands, download the full report for exclusive access to rankings, growth trends, and success data across the DTC celebrity brand landscape.