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The 10 Top Clean Beauty Brands

In the rapidly evolving world of cosmetics, clean beauty brands are gaining significant momentum, driven by consumer demand for products that are both effective and environmentally responsible. The Charm Growth Score™ highlights the fastest-growing clean beauty brands, each of which proudly uses "clean beauty" on their websites to describe their products and ethos. Here are ten top clean beauty brands making waves in the industry.

1. U Beauty


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U Beauty is revolutionizing the skincare industry with its clean, multi-functional products designed to simplify your routine without compromising results. Known for being hypoallergenic, cruelty-free, gluten-free, and non-GMO, U Beauty is committed to delivering effective skincare solutions. Their success is marked by their innovative formulations and dedication to clean beauty standards, making them a top contender in the clean beauty space.

2. Saie

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Saie has quickly become a favorite among clean beauty enthusiasts. This brand offers a range of makeup products that emphasize performance without harmful ingredients. Saie's commitment to sustainability and eco-friendly packaging further cements their place as a leader in the clean beauty market. Their products are not only effective but also align with the growing demand for environmentally conscious beauty solutions.

3. Selkie

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Selkie is celebrated for its luxurious, clean beauty products that cater to a discerning clientele. With a focus on natural ingredients and ethical sourcing, Selkie has carved out a niche in the clean beauty industry. Their dedication to quality and transparency has earned them a loyal following and a spot among the fastest-growing clean beauty brands.

4. Thrive Causemetics

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Thrive Causemetics offers luxury high-performance cosmetics with a mission. For every product purchased, they donate to help women thrive. This philanthropic approach, combined with their commitment to clean, cruelty-free ingredients, has propelled Thrive Causemetics to the forefront of the clean beauty movement. Their high-quality products and impactful mission resonate deeply with consumers.

5. Ella+Mila

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Ella+Mila is known for its 17-Free, vegan nail polishes that are never tested on animals and proudly made in the USA. With over one hundred colors to choose from, including collection sets, Ella+Mila has become a go-to brand for those seeking stylish and clean beauty options. Their dedication to clean formulations and vibrant color selections have driven their rapid growth in the beauty industry.

6.  Bare Minerals

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Bare Minerals has long been a pioneer in the clean beauty world. Their mineral-based makeup products are renowned for their skin-friendly properties and lack of harsh chemicals. As one of the original clean beauty brands, Bare Minerals continues to innovate and expand their product line, maintaining a strong presence and loyal customer base.


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Acure offers a wide range of skincare products that target various skin concerns with 100% vegan formulas. Their commitment to clean beauty is evident in their ingredient transparency and eco-friendly practices. Acure's effective and accessible products have garnered a dedicated following, contributing to their impressive growth in the clean beauty sector.


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Attitude stands out for its stringent quality and transparency standards. Their products are EWG VERIFIED™, vegan, cruelty-free, and dermatologically tested. By continuously monitoring scientific developments and adhering to strict health criteria, Attitude ensures their products are free of concerning ingredients. Their dedication to clean beauty principles and effective formulations has driven their success and growth.

9. Gen See

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Gen See is a rising star in the clean beauty industry, offering cruelty-free, vegan, and high-performance makeup. Their commitment to both environmental sustainability and clean formulations makes their products good for consumers and the planet. Gen See's innovative approach to clean beauty has quickly earned them a reputation as a top clean beauty brand.

10. Silk Skin Co

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Silk Skin Co offers a premium selection of skincare products and tools designed to elevate any skincare routine. Their focus on quality and clean ingredients ensures that their products are both effective and safe. Silk Skin Co's dedication to clean beauty principles has helped them build a strong and rapidly growing customer base.

These brands represent the forefront of the clean beauty movement, each contributing to a healthier, more sustainable approach to skincare and cosmetics. As consumer awareness and demand for clean beauty continue to rise, these companies are well-positioned to lead the industry towards a more ethical and environmentally friendly future.


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