All Posts

The Top 10 Fastest-Growing Nail Polish Brands

In the vibrant world of beauty, nail polish has become a statement of self-expression, and the Charm Growth Score™ has unveiled the top 10 fastest-growing nail polish brands. These brands are not only coloring nails but are also shaping the future of nail care. Let's delve into the unique offerings and triumphs of each brand, making them the top nail polish brands to watch.

1.  Nailboo

Screen Shot 2023-12-05 at 4.07.53 PM

Nailboo leads the pack with its extensive range of high-quality and trendy nail polishes. Renowned for its cruelty-free and vegan formulations, Nailboo has rapidly become a go-to brand for those seeking vibrant colors and long-lasting shine. The company's success is underscored by its commitment to providing salon-quality results at home.

2. Holo Taco

Screen Shot 2023-12-06 at 1.49.54 PM

Holo Taco has revolutionized the nail polish game with its holographic and innovative nail lacquers. Known for its mesmerizing holographic effects, Holo Taco appeals to nail art enthusiasts and those seeking a touch of magic in their manicures. The brand's success is marked by its ability to merge creativity with quality, creating a unique niche in the market.

3. Mooncat

Screen Shot 2023-12-06 at 1.50.45 PM

Mooncat stands out for its eco-friendly and cruelty-free nail polish formulations. With a focus on sustainability, Mooncat offers a spectrum of colors without compromising on ethical standards. The brand's success lies in its dedication to providing clean and conscious beauty options for environmentally conscious consumers.

4. Modelones

Screen Shot 2023-12-05 at 4.10.56 PM

Modelones has become synonymous with elegance and trendsetting designs in the world of nail polish. The brand's success is marked by its commitment to staying ahead of the curve with the latest nail trends. With a focus on the best nail polish formulations, Modelones caters to those who desire sophistication and fashion-forward nail styles.

5. Olive and June

Screen Shot 2023-12-05 at 4.11.51 PM

Olive and June brings a touch of sophistication to the top nail polish brands list with its high-quality and salon-inspired formulations. Known for its minimalist yet chic aesthetics, Olive and June's success is rooted in its ability to provide nail polishes that exude class and elegance.

6. Born Pretty

Screen Shot 2023-12-05 at 4.13.56 PM

Born Pretty stands out for its extensive range of nail polish colors and unique formulations. The brand's success is marked by its versatility, providing customers with the tools to unleash their creativity. Bornpretty's unique approach has earned it a spot among the fastest-growing nail polish brands.

7. Mylee Beauty

Screen Shot 2023-12-06 at 1.51.15 PM

Mylee Beauty has gained recognition for its gel nail polish formulations that deliver salon-quality results at home. The brand's success lies in its commitment to providing a wide range of colors and long-lasting shine. Mylee Beauty caters to those seeking professional-looking manicures without the salon visit.

8. Ella+Mila

Screen Shot 2023-12-06 at 1.51.46 PM

Ella+Mila is celebrated for its vegan and cruelty-free nail polish options. With a focus on non-toxic formulations, Ella+Mila offers a variety of colors and finishes. The brand's success is marked by its commitment to providing a guilt-free and fashionable nail polish experience.

9. Polish Pops

Screen Shot 2023-12-06 at 1.52.16 PM

Polish Pops has quickly become a favorite for its playful and vibrant salon-grade nail polish collections. Known for its unique color combinations and on-trend formulations, Polish Pops appeals to those who want to make a bold statement with their nails. The brand's success is reflected in its ability to capture the essence of current fashion trends.

10. Cally Cosmetics

Screen Shot 2023-12-06 at 1.53.36 PM

Cally Cosmetics rounds up our list with its diverse range of nail polish colors and finishes. The brand's success can be attributed to its commitment to quality craftsmanship and staying attuned to customer preferences. Cally Cosmetics caters to individuals who prioritize a seamless blend of style and durability in their nail polish choices.

These top nail polish brands are not only meeting but exceeding the expectations of nail enthusiasts worldwide. As the demand for the best nail polish continues to rise, these brands are at the forefront, offering a diverse array of colors, formulations, and innovations that cater to the ever-evolving preferences of beauty enthusiasts.


Get further insights into these brands and brands in any ecommerce category when you request a free trial of today.

Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

Questions about Charm?

Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

Book a Demo

Let's Get Started

Join the top companies around the world that are using Charm to close deals.