All Posts

The Top 10 Korean Skincare Brands Ranked

Photo courtesy of

Korean skincare brands have taken the global beauty industry by storm with their innovative and effective products. Known for their unique formulations and high-quality ingredients, these brands are rapidly gaining popularity. Here's a look at the top 10 fastest-growing Korean skincare brands based on the Charm Growth Score™.

1.  Glow Recipe


Photo courtesy of

Glow Recipe is a beloved Korean skincare brand that has captivated consumers with its fruit-based formulations. Their products, such as the Watermelon Glow Sleeping Mask and Pineapple-C Bright Serum, are known for their vibrant packaging and potent natural ingredients. The brand's success can be attributed to its commitment to using clean, cruelty-free, and effective ingredients that deliver visible results.

2. Beauty of Joseon

Photo courtesy of

Explore Beauty of Joseon, a Korean skincare brand 100% dedicated to creating clean and effective skincare products using traditional Korean Hanbang ingredients. Their use of historical recipes and natural herbs, such as ginseng and rice bran water, sets them apart. Their Dynasty Cream and Repair Serum have garnered a loyal following, showcasing the brand’s ability to blend tradition with modern skincare needs.


Photo courtesy of

COSRX believes that cosmetics should offer more than just outward beauty. Known for their minimalist packaging and powerful formulations, COSRX products are designed to address specific skin concerns. Their Advanced Snail 96 Mucin Power Essence and Acne Pimple Master Patch are cult favorites. The brand’s dedication to problem-solving and building self-confidence through clear skin has driven its remarkable growth.

4. Laneige

Photo courtesy of

Laneige is synonymous with hydration, thanks to their iconic Water Sleeping Mask and Lip Sleeping Mask. This brand harnesses the power of water science to deliver deeply hydrating and soothing products. Laneige's success lies in its ability to combine cutting-edge technology with elegant, user-friendly packaging, making it a staple in the skincare routines of many around the world.

5. Peach and Lily

Photo courtesy of

Peach and Lily, the originator of the Korean beauty trend, offers the best selection of Korean skincare and K-Beauty products. Their 100% worry-free vegan and cruelty-free products, like the Glass Skin Refining Serum, have set new standards in the industry. The brand’s founder, Alicia Yoon, has been pivotal in educating consumers about K-Beauty, solidifying Peach and Lily’s status as one of the best Korean skincare brands.

6. Yepoda

Photo courtesy of

Yepoda is known for its K-Beauty hacks and cruelty-free & vegan products formulated with the best natural and active ingredients. Their diverse range, including the Pure Pristine Cleansing Foam and Golden Glow Oil, highlights their commitment to natural beauty. Yepoda’s rapid ascent can be attributed to their transparency and dedication to sustainability.

7. Innisfree

Photo courtesy of

Innisfree offers affordable and effective skincare solutions with natural benefits from Jeju Island, Korea. Their bestsellers, such as the Green Tea Seed Serum and Volcanic Pore Clay Mask, utilize the island’s unique botanical extracts. The brand’s focus on eco-friendly practices and accessible pricing has made it a favorite among those seeking the best Korean skincare brands.

8. Banila Co.

Photo courtesy of

Banila Co. is a South Korean cosmetics brand founded in 2006 to help makeup lovers live all their beauty dreams to the fullest. Their Clean It Zero cleansing balm, which sells every 3.1 seconds globally, is a testament to their popularity. Banila Co.’s innovative approach to makeup removal and skincare has earned them a prominent place in the beauty community.

9.  Heimish

Photo courtesy of

Heimish focuses on offering natural beauty powered by plant-based ingredients for your skin and the Earth. Their All Clean Balm and Bulgarian Rose Water Hydrogel Eye Patch are standout products that exemplify their philosophy. Heimish’s emphasis on simplicity and nature has resonated with consumers looking for gentle yet effective skincare options.

10. Ashley Lee Cosmetics

Photo courtesy of

Ashley Lee Cosmetics is a cruelty-free, minority-owned small business with big dreams. Their products, like the Blooming Biome Essence and Gentle Cleansing Milk, highlight their commitment to inclusivity and quality. The brand’s personalized approach and dedication to ethical practices have fueled its impressive growth in the competitive world of Korean skincare brands.

These top 10 fastest-growing Korean skincare brands are setting new standards in the beauty industry with their innovative products and commitment to quality. From traditional ingredients to cutting-edge technology, these brands are at the forefront of skincare excellence.


Get further insights into these brands and brands in any ecommerce category when you request a free trial of today.

Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

Questions about Charm?

Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

Book a Demo

Let's Get Started

Join the top companies around the world that are using Charm to close deals.