The Top 10 Fastest-Growing DTC Deodorant Brands

While sales may have dipped at the start of the pandemic, sales of organic deodorants are projected to accelerate at a compound annual growth rate of 14.1% to reach $158.5 million by 2025 in the U.S.

Let’s explore ten of the fastest-growing DTC deodorant brands using’s Growth Score — a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time.

10 Fastest-growing DTC deodorant brands

1. Sol de Janeiro

Sol de Janerio captures the beauty of Brazil in a jar with their award winning skin and body care products. Their body-loving products have delicious gourmand fragrances and luxurious textures to touch all the senses. With easy returns and free samples with every order, Sol de Janerio wants to celebrate everything that makes their consumers unique.

2. Wild

Made from natural, cruelty-free, and vegan ingredients, WIld is determined to shake-up the throwaway culture of bathroom products. This UK brand’s high-performing products are made from natural ingredients that never compromise on convenience or efficacy. By using their reusable aluminum deodorant applicator, consumers will save thirty grams of plastic going to a landfill by using their bamboo pulp deodorant refills. 

3. Lume

Lume is an aluminum-free deodorant that is doctor-developed, hypoallergenic, baking soda free, safe for sensitive skin, and promises an outrageous 72-hour odor protection for the whole body. Shannon Klingman, M.D.invented Lume after seeing how body odor was undermining the confidence and self-worth of women everywhere. As a deodorant best for women, Lume is clinically proven to stop odor before it starts.

4. Just Ingredients

Committed to using premium quality ingredients that act as food for the skin, Just Ingredients offers health and wellness products that bring healing, health, strength, and energy. Products are made in the USA to bring clean, nourishing, and affordable products to all homes. In addition to natural deodorant, Just ingredients sells protein powder, preworkout, face serum, and more.

5. Dr. Squatch

Dr. Squatch is one of the men’s deodorant brands that provides organic and natural handmade products to men who want to feel like a man, and smell like a champion. They use only the finest products Mother Nature has to offer and naturally derived fragrances that smell awesome. Dr. Squatch is designed to avoid estrogenics and made to meet the specific demands of men everywhere.

6. Native

Native, an aluminum-free and paraben-free deodorant brand, is vegan, cruelty-free, and has more than 15,000 5-star reviews. Determined to make clean deodorant, founder Moiz Ali stays committed to reformulating products based on customer feedback and ensuring every product has simple ingredients. Products include deodorants, body washes, soap, shampoo, and toothpaste.

7. Primally Pure

100% natural and toxin-free, Primally Pure skincare and deodorant products support radiant skin, a healthy body, and a happy self. By consulting with leading experts in the beauty and wellness industries, they formulate products using certified organic ingredients for maximum purity and potency. Primally Pure also sources its ingredients from family-owned farms whenever possible.

8. Currie

Currie believes that taking care of your body shouldn’t come with a sacrifice. They started in 2018 with their clean, aluminum-free deodorant and now have a full line of products including full body deodorant spray, hydrating hand sanitizer, detox mask, whipped body wash, and more. Currie is sold in over 300 stores nationwide including Nordstrom and Anthropologie.

9. Saltair

Saltair believes a daily ritual of self-care can lead to self-love and acceptance. Saltair’s deodorant is cruelty-free, vegan, paraben-free, gluten-free, aluminum-free, and baking-soda free.. Saltair combines advanced skincare ingredients like niacinamide, glycolic acid, retinoids, and antioxidants with evocative fragrances to create compelling and sensorial products that truly work.

10. Pretty farm girl

Pretty farm girl uses pure organic ingredients handcrafted for the health-conscious individual. They never use synthetic fragrances, harsh chemicals, or parabens and create clean products offering consumers effective, non-toxic alternatives for beautiful, healthy skin. Products are scented lightly with 100% pure therapeutic-grade essential oils to provide the safest and most nourishing oils for customers’ skin.

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