Investors often find themselves chasing brands that have already gained mainstream awareness, where competition is fierce and valuations are high. Charm helps you move earlier, backed by real-time TikTok sales data, growth signals, and direct brand access.
Why Finding Quality Deals is So Hard
Finding high-growth DTC brands early is a challenge, even for experienced investors. Competition for promising deals is intense, and the signals that matter most are often hidden or delayed:
- 80%+ of investors say it’s at least somewhat difficult to find quality opportunities (Chisos Capital), underscoring the need for better sourcing tools.
- VCs spend 118 hours on average doing diligence per deal (Time), slowing down the decision process and leaving less room to act quickly on hot prospects.
- 70% of TikTok users say they discover new brands on the platform (TikTok), yet most investors can’t tap into the real revenue data behind those discoveries.
By the time a brand reaches the headlines, it’s already surrounded by competition and often carries a higher valuation. To stay ahead, investors need direct access to early, data-backed signals. That’s where Charm comes in.
Charm Gives Investors a First-Mover Advantage
Charm helps investors with deal sourcing by finding breakout DTC brands before they peak by tracking live revenue, sales momentum, and market fit, all backed by real data.
Discover DTC Brands with Real Revenue Traction
Charm tracks actual revenue and SKU-level sales across TikTok Shop. This means you can separate hype from substance and get only backing brands that are already generating traction.
- Validate Founder Claims: Confirm product-market fit using sales data, not just pitch decks.
- Source Earlier: Act on breakout growth patterns before mainstream attention hits.
Compare Brands by Momentum, Demographics, and Fit
Charm enables you to rank and compare brands based on real growth signals and category-specific momentum. Use audience and firmographic filters to align targets with your investment thesis.
- Match Your Thesis: Filter brands by demographic and firmographic fit.
- Quantify Growth: Spot breakout trends and measure traction with clarity.
Monitor 5+ Million Brands in One Platform
Charm tracks performance across over 5 million brands worldwide, in every category and market. Whether you're focused on beauty, food, or fitness, there’s visibility into who’s surging.
- Scale Your Pipeline: Replace cold outreach with a qualified, filtered list of high-growth prospects.
Connect with Founders Instantly
Charm gives verified contact info for over 1 million brands. You can export contact-ready lists and reach out with purpose, eliminating the need for scraping or guessing.
- Faster Outreach: Save time finding the right contact.
- Engage Strategically: Target only brands that align with your current stage of focus.
Investors Find DTC Winners with Charm
With Charm, investors can pinpoint brands that are at the ideal stage for investment, using hard performance data instead of relying solely on pitch materials.
By validating founder claims with SKU-level sales and growth metrics, they can compare opportunities based on proven revenue, momentum, and demographic alignment.
The platform also streamlines outreach by providing contact-ready lists, enabling targeted and timely conversations with founders or brand teams.
Source & Diligence DTC Winners with Charm
Investors using Charm no longer depend on late signals or founder claims. They back DTC brands based on real-time sales, filter targets by demographic fit, and engage directly without the noise.
Find your next DTC winner before everyone else does. Book a demo with Charm to start sourcing smarter, faster, and earlier.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
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