Whether you’re launching your TikTok Shop or scaling it, success depends on knowing which products, creators, and trends are actually driving sales. Charm delivers competitive intelligence that helps brands make smarter inventory, creator, and campaign decisions, all backed by real revenue data.
Why TikTok Shop Success is Hard to Crack
TikTok’s explosive rise as a shopping platform has created massive opportunities for brands, but turning visibility into sales is still a challenge. Without granular data, brands can’t easily see which creators, products, or campaigns are actually generating revenue, leaving them to rely on guesswork.
- 45% of TikTok sellers say they can’t track which videos are responsible for their sales (Social Media Today), making it difficult to double down on what’s working.
- 88% of sellers operate without SKU-level or trend-aligned sales analytics (eMarketer), limiting their ability to act quickly on high-performing products.
- 50% of TikTok users buy after seeing a product on the platform (Statista), yet 45% of SMBs still struggle to achieve ROI from TikTok (Capterra).
This gap between audience engagement and sales insight means brands often miss the moment to ride profitable trends, align with revenue-driving hashtags, and secure partnerships with creators who convert. Charm closes that gap with the real revenue intel brands need to compete and win.
Charm Gives Brands the TikTok Shop Advantage
Charm brings together product-level sales data, creator performance, and trend-driven insights in one platform, giving brands a complete view of what drives revenue on TikTok Shop. With this intelligence, brands can make sharper decisions at every stage, from product launches to creator partnerships and campaign optimization.
Benchmark Against Competitors with Category & Subcategory Sales Data
See exactly how your shop stacks up against others in your niche, track shifts in market share, and study the tactics top performers are using to win.
- Stronger Positioning: Adapt strategies based on proven category leaders and outperform direct competitors.
- Faster Growth Decisions: Pinpoint which products, price points, and categories are worth scaling.
Partner with Proven Creators
Tap into sales performance data for influencers already driving measurable revenue in your product category, not just engagement.
- Higher ROI on Collabs: Invest in creators with a history of conversions.
- Reduced Risk: Avoid spending on partnerships that fail to produce tangible sales.
Align Campaigns with Revenue-Backed Hashtag Trends
Use hashtag GMV data to align your marketing with trends that show both engagement and purchase activity.
- Better Trend Timing: Enter trends at their peak sales window.
- Improved Campaign ROI: Focus resources on hashtags that are proven to convert.
Make Smarter Inventory, Pricing & Ad Spend Decisions
With SKU-level sales, ad spend, and ROI tracking, you can see exactly which products and campaigns are paying off.
- Optimized Budgets: Direct ad spend toward clear winners.
- Reduced Overstock: Align inventory purchases with active consumer demand.
Brands Drive Revenue with Charm
By leveraging Charm’s TikTok Shop data, brands can move beyond guesswork and make every decision with confidence. This means:
- Creator Partnerships with Proof: Collaborating only with influencers who have a verified track record of driving sales in their category.
- Data-Guided Product Launches: Using trend and competitor insights to position new products for maximum impact.
- Competitive Intelligence: Monitoring rival ad strategies and performance to fine-tune spend and outpace competitors.
- Hashtag Alignment with GMV Data: Running campaigns tied to hashtags that have proven revenue traction, ensuring marketing efforts meet active consumer demand.
Sell Smarter on TikTok Shop
Brands using Charm aren’t just chasing views, but they’re turning trends into revenue. From creator selection to ad budget allocation, every decision must be backed by sales data.
Turn TikTok into your top revenue channel. Book a demo with Charm today and get the insights you need to launch smarter and scale faster.
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