Celebrity-backed brands often enjoy an initial boost, thanks to their cultural influence, loyal fan bases, and access to high-profile marketing. SKIMS by Kim Kardashian is a strong example, having turned early visibility into long-term growth.
Using the Charm analytics, this ranking first highlights how fast brands are scaling through TikTok Shop sales, estimated revenue, and demographic data.
It also incorporates the Charm Growth and Success Scores (rated 0 to 100), which measure performance based on social engagement, reseller distribution, website traffic, and more. This combined methodology gives retailers, investors, and ecommerce service providers a clear, fact-based view of which celebrity ventures are growing sustainably and which may be losing momentum.
Key Takeaways:
- SKIMS started in 2019 and quickly went from shapewear to a global go-to for loungewear and intimates.
- Kim’s massive following (6.7M on Instagram) helped skyrocket brand awareness.
- The brand’s growth is backed by a Charm Growth Score of 87.41 and a near-perfect Success Score of 99.87.
- TikTok Shop sales passed $23K in early 2025, with the Teardrop Push-Up Bra leading the way.
- New menswear drops and retail collabs like Nordstrom are setting SKIMS up for long-term wins.
SKIMS by Kim Kardashian: Growth, Success and Social Reach
Launched in 2019, SKIMS by Kim Kardashian quickly evolved from a shapewear brand into a global force in intimate apparel and loungewear. Created to fill a market gap for inclusive, solution-oriented basics, the brand leveraged Kardashian’s platforms for strong early visibility and sustained interest.
With a Charm Growth Score of 87.41 and Charm Success Score of 99.87, SKIMS has shown impressive staying power. Between June 2024 and June 2025, Instagram followers grew from 5.9M to 6.7M, while Facebook likes increased from 324K to 372K.
On TikTok, its 1.4M followers drive frequent viral sales spikes. This growth reflects not just a rising audience but a strategic ability to turn engagement into ecommerce revenue while keeping brand interest high across multiple social channels.
SKIMS: TikTok Shop Sales Performance
In the first half of 2025, SKIMS generated $23,966 in TikTok Shop revenue, with the Ultimate Teardrop Push-Up Bra leading sales at $12,520. Monthly revenue trends show steady growth after a February dip, peaking in May at over $7K before easing slightly in June.
This pattern suggests strong product-driven demand, with viral items fueling spikes in sales. Consistent month-over-month recovery after slower periods highlights SKIMS’ ability to maintain momentum and adapt to buying patterns on TikTok Shop.
Data-Driven Insights for Celebrity Brand Success
Charm’s dataset tracks more than 5 million DTC brands, using AI-powered metrics to deliver accurate insights across every major product category. From TikTok Shop performance to brand-level analytics, it helps retailers, agencies, 3PLs, and investors make confident, data-backed decisions.
The success of SKIMS proves that staying relevant in the celebrity brand space takes more than fame. Moreover, it requires sustained growth strategies, category expansion, and a deep understanding of customer behavior.
Download the full report to get full insights into celebrity brands and how they rank in terms of success.
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