Kitsch: 3 Key Insights into the Rising DTC Brand

The beauty and accessories industry is continuously evolving, with direct-to-consumer (DTC) brands paving the way by offering innovative, stylish products that cater to modern needs. Kitsch, a brand known for its trendy, practical beauty accessories and hair care essentials, has quickly gained a loyal following. From satin pillowcases and hair ties to eco-friendly shampoo bars and styling tools, Kitsch is dedicated to providing high-quality, affordable products that make everyday beauty routines effortless and chic.

Kitsch’s product range includes a variety of accessories and hair care solutions designed to enhance your daily beauty regimen. Here are three key aspects of Kitsch, highlighting its impressive growth and market presence:

Photo courtesy of mykitsch.com

1. Kitsch thrives on TikTok

Kitsch has seen a remarkable 108% increase in TikTok followers over the past year, reaching 132,000 followers. This impressive growth places them in the 94th percentile in the Charm Growth Score™ by Category, showcasing their ability to engage a wide audience through creative and relatable content. By leveraging TikTok's platform to share styling tips, product demos, and behind-the-scenes content, Kitsch effectively connects with a younger, trend-conscious audience that values practicality and style in beauty products.

2. Kitsch excels in driving website traffic

Kitsch has demonstrated significant growth in monthly paid traffic, with a 32% increase over the last year, placing them in the 100th percentile for website traffic in the Charm Growth Score™ by Category. This surge in traffic highlights their effective digital marketing strategy, significantly boosting their online visibility and consumer engagement. Kitsch’s website serves as a comprehensive platform where customers can explore their extensive range of beauty accessories, learn about the benefits of each product, and make informed purchasing decisions.

3. Kitsch ramps up advertising efforts

Kitsch has significantly increased its advertising efforts, with a 79% rise in ad count over the past year, placing them in the 99th percentile for advertising. This substantial increase reflects their strategic focus on expanding reach and reinforcing brand presence. By investing in targeted advertising campaigns, Kitsch effectively communicates the benefits of their stylish and functional products to a broader audience, attracting new customers and fostering brand loyalty.

As Kitsch continues to expand its digital footprint and connect with consumers on various platforms, its commitment to providing trendy, practical beauty accessories and hair care solutions remains unwavering. This dedication ensures that Kitsch stands out in the competitive landscape of the DTC beauty and accessories industry.

Looking for more in-depth ecommerce insights about Kitsch or other beauty brands? Download our free report, The Top 25 Fastest-Growing DTC beauty brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.