The beauty industry is rapidly transforming, with direct-to-consumer (DTC) brands leading the charge by prioritizing customer engagement and offering innovative products. Tower 28 Beauty exemplifies this shift by providing high-performance beauty products specifically formulated for sensitive skin. Their clean, vegan, and cruelty-free offerings start at just $12, ensuring accessibility without compromising on quality. Bestsellers include the SOS Daily Balancing Gel Cleanser, SunnyDays™ Tinted SPF 30, ShineOn Lip Jelly, and MakeWaves™ Mascara, among others.
Tower 28 Beauty’s product lineup caters to a variety of beauty needs, from skincare to makeup, all designed to be non-irritating and suitable for sensitive skin. Here are three key aspects of Tower 28 Beauty, highlighting its impressive growth and market presence:
Photo courtesy of tower28beauty.com
1. Tower 28 Beauty sees remarkable TikTok growth
Tower 28 Beauty has experienced a 125% increase in TikTok followers over the past year, reaching 241,700 followers. This impressive growth places them in the 95th percentile in the Charm Growth Score™ by Category, showcasing their ability to engage a wide audience through creative and informative content. By leveraging TikTok to share skincare routines, product demonstrations, and user testimonials, Tower 28 Beauty connects with a younger, dynamic audience that values transparency and effectiveness in beauty products.
2. Tower 28 Beauty excels in driving website traffic
Tower 28 Beauty has shown a substantial 137% increase in monthly paid traffic over the last year, placing them in the 100th percentile for website traffic in the Charm Growth Score™ by Category. This surge in traffic highlights their effective digital marketing strategy, significantly boosting their online visibility and consumer engagement. Tower 28 Beauty’s website serves as a comprehensive platform where customers can explore their extensive range of products, learn about their benefits, and make informed purchasing decisions.
3. Tower 28 Beauty achieves significant Instagram growth
On Instagram, Tower 28 Beauty has also seen remarkable growth, with a 61% increase in followers over the past year, bringing their total to over 402,000 followers. This places them in the 100th percentile in the Charm Growth Score™ by Category, reflecting their success in engaging a diverse audience through visually stunning and educational content. By frequently posting high-quality images and videos that highlight the efficacy and gentleness of their products, Tower 28 Beauty has successfully built a loyal community of followers who are passionate about their brand.
As Tower 28 Beauty continues to expand its digital footprint and connect with consumers on various platforms, its commitment to high-performance, non-irritating beauty products and innovative marketing strategies remains unwavering. This dedication ensures that Tower 28 Beauty stands out in the competitive landscape of the DTC beauty industry.
Looking for more in-depth ecommerce insights about Tower 28 Beauty or other beauty brands? Download our free report, The Top 25 Fastest-Growing DTC beauty brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.
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