Best Fragrance Products in the US: Top Performers in 2024 by Sales and Influence

The US fragrance market in 2024 continued its climb, driven by viral creator content and a growing preference for niche, accessible scents. According to the latest TikTok Shop data, the best fragrance products aren’t necessarily luxury names—instead, affordability, strong sillage, and social proof have taken center stage. Below is a detailed look at the top-performing products and the creators who helped them rise.

Best-Selling Fragrances and Their Influencers

These standout fragrances captured consumer attention in 2024, not just for their scent profiles but for the creators who turned them into viral sensations. From budget-friendly pheromone oils to luxe oud blends, these are the best fragrance products that dominated the charts—and the FYP.

Rasasi Hawas Eau De Parfum for Men — $5M

Rasasi’s Hawas Eau De Parfum for Men emerged as the best-selling fragrance of the year with $5 million in sales. This aquatic-fresh scent is known for its mass appeal and long-lasting performance. TikTok creator @funnyb_28 was a major driving force, contributing $1.3M in attributed sales through energetic, relatable content that showed the fragrance’s versatile wearability.

Armaf Club de Nuit Intense Men — $3M

Armaf’s powerhouse scent brought in $3 million, continuing its legacy as a high-performing Creed Aventus alternative. Its popularity underscores a broader consumer trend: dupes that offer a luxury-like experience at a fraction of the price. Creator @viralperfumes helped elevate it as one of the best fragrance products by emphasizing its bold projection and value.

Al Haramain Amber Oud Gold Edition — $3M

Known for its sweet, resinous complexity, Amber Oud Gold Edition by Al Haramain racked up $3 million in sales. The brand benefits from both luxury presentation and strong fragrance DNA. @theceogoddessopal’s vibrant reviews helped demystify the oud-heavy profile, securing its position among the best fragrance products of the year.

DLA Cosmetics Crazy In Love Roll-On Pheromone Oil — $3M

This roll-on oil by DLA Cosmetics disrupted the fragrance scene with its novelty, affordability, and TikTok virality. With $3 million in sales, it reflects a shift toward compact, sensorial beauty experiences. Influencer @kachi1k generated $860K in sales, making it one of the most influencer-amplified best fragrance products.

Top Shelf Her Loss for Men Eau De Cologne — $3M

With a playful nod to pop culture, Her Loss tapped into a younger market and ended the year with $3 million in sales. Its clean, modern, masculine profile attracted wide interest. Creator @kingd4vid_ contributed over $500K in sales with humorous scent reactions and "fit checks" featuring the fragrance.

Al-Rehab Choco Musk Eau De Parfum — $2M

Chocolate lovers rejoiced with this sweet, gourmand-forward scent. With $2 million in sales, Choco Musk is a strong performer in the affordable fragrance niche. Creator @aaalllxo’s cozy, lifestyle-driven content helped elevate this underrated gem to best fragrance product status.

Armaf Club De Nuit for Women — $2M

A feminine counterpart to the men’s best-seller, this rose-dominant scent gained traction thanks to @heyitsbridgett, who drove $441K in sales. It balances floral brightness with warmth, making it one of the most accessible and best fragrance products for daily wear.

Lattafa Perfumes Yara Collection — $4M Combined

The Yara Women’s Fragrance series by Lattafa amassed $4 million in total sales across multiple variations. Known for its creamy, tropical-floral signature, it became a TikTok staple. Creators @yourbestieespe, @yourfavrose0, and @verafoodie each generated over $390K in attributed sales, reinforcing this collection’s viral reputation.

Sites Perfume 602H - Irresistible Sunshine — $2M

Sites Perfume rounds out the top 10 with $2 million in sales. Its sunny, citrus-meets-vanilla scent profile made it a seasonal favorite. The product gained traction through vibrant, aesthetic-forward content that emphasized freshness and femininity.

What These Bestsellers Reveal About Fragrance Trends

The best fragrance products of 2024 prove that strong scent profiles, creator trust, and price-accessibility are a winning formula. Brands that partnered with authentic influencers saw major returns, and products that offered a standout scent at a fair price dominated. As TikTok continues to influence consumer choices, expect more breakout stars—and unexpected bestsellers—in the fragrance aisle.

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