40% of churn starts here

For DTC and subscription-based brands, the checkout experience is a crucial driver of growth, not just a backend function. Optimizing payments improves conversion, reduces churn, and strengthens retention, especially when strategies are customer-centric and localized. Here's what you need to know:

• Offering at least three preferred payment methods significantly improves conversion rates, especially on mobile. According to Checkout.com, 61% of consumers abandon carts if their favored option isn’t available, making checkout design critical to acquisition.

• Failed payments, expired cards, and billing errors cause up to 40% of total churn in subscriptions, but tools like smart retries and dunning workflows can recover up to 75% of failed payments.

• Digital wallets reduce friction, while BNPL services boost commitment for higher-priced items. These options improve user experience as well as conversion and retention rates.

• Apple Pay, Google Pay, and other wallet solutions deliver up to 30% higher in-app conversions compared to manual card entry.

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Brands Using BNPL Tech

We used Charm's Prospector to search for brands that are using the BNPL tech Affirm, Afterpay, and/or Klarna. We sorted them based on how fast they are growing according to the Charm Growth Score.

1. Petit Bateau

Category: Apparel & Accessories
Charm Growth Score: 96.61
Charm Success Score: 90.43

Fastest-Growing Channel: Facebook

BNPL Tech: Afterpay

Petit Bateau offers a timeless collection of baby, children's, and women's clothing. Enjoy elegant and comfortable styles perfect for every occasion, from everyday wear to special events. Discover high-quality fabrics, classic designs, and a commitment to sustainability. 

2. PÜR Beauty

Category: Beauty
Charm Growth Score: 95.21
Charm Success Score: 90.60

Fastest-Growing Channel: Facebook

BNPL Tech: Afterpay

PÜR beauty cosmetics provides high-performance, good for your skin makeup & skincare products. Empowering women around the world.

3. State Bicycle Co.

Category: Sports & Outdoor
Charm Growth Score: 94.75
Charm Success Score: 94.17

Fastest-Growing Channel: Facebook

BNPL Tech: Affirm

State Bicycle Co. is your go-to shop for customizing your bike. You can also shop their wide variety of single speed bikes, fixed gear bikes, city bikes, and more.

Want more ecommerce insights like these to fill your pipeline with qualified brands? Request a demo with Charm today.