In 2025, beauty brands are feasting on the Guava Girl Summer trend characterized by juicy pinks, nostalgic aesthetics, and multi-sensory experiences. The industry is leveraging food-inspired hues, pop culture icons, and Y2K themes to drive sales. Here's what you need to know:

• Tarte Cosmetics launched a guava-themed lip collection with Dunkin’s guava-colored Pink Spritz Refresher, blending their Maracuja Juicy Lip (one sold every 6 seconds globally) with collectible mini Dunkin' cup keychain charms. 
  

• The hashtag #lipcombo went viral on social media with brands like Kylie Cosmetics, Fenty Beauty, and Milani Cosmetics taking advantage of the trend to show off their lip liners and lip kits.

• Glamnetic’s pink cat-eye press-ons, in collaboration with Delilah, ride the retro-glam wave and show off the guava pink color. The Shopify-native brand surpassed 1.1M orders in its second year of business and crossed 9-figure revenue by year three, driven by time-saving beauty hacks.

• Paris Hilton and Chad Michael Murray tapped into Y2K nostalgia when helping to promote Lancôme's revival of Juicy Tubes lip glosses. The brand also introduced Lip Idôle JuicyTreat, offering 70%+ hydration in one use and targeting Gen Z through Olivia Rodrigo.

• Rhode Beauty, Hailey Bieber's brand that was recently acquired by ELF, released a pocket blush in shades ranging from Spicy Marg to Sun Soak. 

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The Sales Behind the Viral Hashtag

With shoppers increasingly using TikTok as a search engine, it's crucial to understand what is both trending and driving sales on the platform.

We dove into the viral #lipcombo hashtag to understand the revenue and top-selling brands and products behind the trend. The data reflects U.S. TikTok Shop sales and views from January to July 2025 associated with the hashtag.

#lipcombo

Views: 639M

Revenue: $6.6M

Top Shop: Rom&nd US

Shop Revenue: $274K

Top Product: rom&nd LIP VOLUME HACK TRIO

Product Revenue: $269K

Top Video Creator: addison____3 (watch her video here)

Creator-Driven Revenue: $101K

The Fruit-Related Beauty Trends Driving Sales on TikTok Shop

From #guavagirlsummer to #strawberrygirlsummer, fruit-inspired beauty trends have moved beyond playful hashtags and into serious revenue territory. 

🍑 We analyzed the sales performance of the top trending fruits in beauty, from strawberries to peaches.

📊 The report reveals which fruit quietly led the trend with over $8 million in beauty sales—and no, it wasn’t strawberry or guava.

💄 Inside, you'll get insights into:

• The real sales data behind viral fruit trends

• What’s driving product demand in fruit-themed beauty

• Which shops and products are capitalizing on these beauty trends

📈 Get the full report to learn how these fruit-forward beauty products are influencing assortment strategies, consumer discovery, and brand performance on TikTok Shop.

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