When a celebrity starts a brand, they usually enter the market with attention already on their side, loyal fans, instant media buzz, and the kind of reach most startups can’t buy. HAUS LABS by Lady Gaga is one of the prime examples, evolving from initial hype into a steady player in beauty.
With Charm analytics, the rankings show how quickly brands like HAUS LABS scale using TikTok Shop sales, estimated revenue, and audience insights.
Charm Growth and Success Scores (rated 0–100) adds another layer, measuring results across social media engagement, reseller activity, website traffic, and more. Together, these scores provide retailers, investors, and ecommerce partners with data-backed clarity on which celebrity beauty brands are driving sustainable growth and which may be fading.
Key Takeaways
- Rebranded in 2022, HAUS LABS grew through Sephora and clean beauty focus.
- Achieved a 99.66 Charm Success Score and 86.18 Charm Growth Score.
- TikTok sales: Earned $872K in early 2025, with mascara leading at $214K.
- Social following hit 1.3M Instagram, 779K TikTok, 162K Facebook.
HAUS LABS by Lady Gaga: Growth, Success and Social Reach
Originally launched as Haus Laboratories in 2019 and rebranded to HAUS LABS by Lady Gaga in 2022, the brand shifted focus toward clean, high-performance cosmetics built on creativity and artistry. Gaga’s reputation for bold aesthetics gave it immediate recognition, but its partnership with Sephora and investment in clean beauty research powered its resurgence in 2025.
With a Charm Success Score of 99.66 and a Charm Growth Score of 86.18, HAUS LABS ranks among the highest-performing celebrity beauty brands. Backed by an estimated $25M–$50M in revenue and a growing social presence, Instagram followers rose from 1.1M to 1.3M in one year, the brand shows measurable proof of sustainable growth in both retail and digital spaces.
HAUS LABS: TikTok Shop Sales Performance
In the first half of 2025, HAUS LABS generated $872,512 in TikTok Shop revenue, showing the platform’s growing influence on beauty sales. Revenue patterns fluctuated: strong results in January and February, a noticeable drop in March and April, then a sharp peak in May before slowing again in June. These swings highlight how seasonal demand, viral content, and product drops shape TikTok Shop performance.
The standout item was the B Structural Volumizing + Lengthening Mascara, which alone accounted for $214,206 in sales during this period. Its success points to mascara becoming a TikTok-driven hero product for HAUS LABS. Beyond mascara, smaller product sales collectively boosted overall performance, showing that once customers try the brand, they are likely to explore its wider catalog.
What HAUS LABS Tells Us About Celebrity Brand Success
HAUS LABS by Lady Gaga shows how celebrity brands can go beyond early fame and build staying power in beauty. Its rebound through Sephora partnerships, commitment to clean innovation, and proven sales on TikTok Shop highlight how growth today depends on more than name recognition.
Charm tracks over 5 million DTC brands, giving retailers, investors, and ecommerce service providers a fact-based lens into who’s truly winning in the celebrity space. From revenue ranges to growth scores, the data reveals which brands are positioned for lasting success and which are struggling to keep momentum.
Download the full report to get full insights into celebrity brands and how they rank in terms of success.
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