Online shopping trends are shaping the way consumers discover, evaluate, and buy products. As more shoppers turn to ecommerce and social commerce, brands can no longer afford to rely on outdated strategies. The space is crowded, and attention is short. If you're not aligned with how people shop online today, you're easy to scroll past.
Online Shopping Trends Are Redefining Customer Expectations
Most online shopping trends start on social media. TikTok in particular has mastered the “see it, click it, buy it” path to purchase. No other platform has been quite as effective in leading consumers to discover products and make a purchase.
Many of these purchases are based on what is trending right now. Influencers and content creators demonstrate new products, show people how they are used, and encourage shoppers to make a purchase. If retailers aren’t selling what shoppers are already enjoying and purchasing online, they’ll fall behind.
Some trends are short-lived and generate social buzz, but not substantial revenue. Other trends are sustaining growth and driving millions of dollars for brands. By using data, retailers can spot the difference and understand how to fill their product assortment with the products their shoppers already know, love, and want to purchase.
Data Helps Retailers Turn Trends into Revenue
TikTok Shop data from Charm helps retailers cut through the noise of social commerce by showing not only what is trending but, more importantly, what is selling. Instead of relying on guesswork or hype, retailers can see which products and shops are generating real revenue.
Charm makes it easy to:
1. Partner with top brands and products selling right now
By keeping an eye on top-selling brands and products selling on TikTok Shop, retailers can partner with the right brands and ensure they are selling the products that are already driving sales across social platforms.
Imagine if you spotted the Labubu trend and sold Labubu’s at your store before they hit their stride. In fact, Charm data showed that Pop Mart saw a 1,828% increase in U.S. TikTok Shop revenue from June 2024 to June 2025. With data from Charm, you could have hopped on the Labubu trend early and driven revenue from these top-selling products.
By searching across categories, subcategories, shops, and products, you can identify what is selling on TikTok Shop and make sure you partner with the right brands to sell on your store that will drive revenue for your organization.
2. Understand how to align product assortment and content creation efforts with revenue-generating trends
Charm’s is the only social listening platform to track the revenue associated with social trends. By analyzing Charm’s hashtag data, users can understand which trends are not only driving views but are also driving sales.
Right now, we see that #koreanskincare is a growing trend that has generated over $40 billion in U.S. TikTok Shop sales from January through August 2025, with no signs of slowing down. Based on this data, retailers should ensure they stock their shelves with Korean skincare products.
Tracking the revenue impact of these emerging hashtags helps retailers distinguish between fleeting social buzz and trends that meaningfully influence shopping behavior. In other words, Charm gives retailers a window into how online shopping trends are shaping real-world purchasing, so they can align strategies with what consumers actually want to buy right now.
3. Spot new trends before your competitors do
You don’t want to be the last one to catch on to a trend. With Charm, you can track trends over time, decide when it makes sense for you organization to make a move to invest more in a revenue-generating trend.
The trend #peachfuzzremover for example is a new trend that brands could jump on before competitors get wind that it’s trending. Retailer can also analyze how Phillips has driven revenue for this hashtag so far and decide if it makes sense to jump on as well. Retailers can also track this new trend over time to see if it sustains momentum over the coming months or if it fizzles out.
Retailers who are paying attention to online shopping trends are using these insights to shape how they display products, price items, and guide the buyer journey. If your merchandising doesn’t reflect how people shop today, you're leaving sales on the table.
How Smart Retailers Respond to Online Shopping Behavior
Knowing ecommerce trends isn't enough. Brands need to move with them. Delays in adjusting to demand shifts, price sensitivity, or discovery patterns can cost sales. Shoppers move on fast and pick brands that already meet their expectations.
When you miss key sales windows, the cost isn’t just lost revenue. It’s lower visibility, slower sell-through, and more inventory sitting idle. That also means higher marketing spend to recapture attention.
To stay competitive, retailers must build operations that respond fast. This includes:
- Partnering with brands that are successfully gaining sales momentum an that match consumer expectations
- Adjusting product assortments based on what is trending (based on sales)
- Getting an early share of market on emerging trends driving revenue
Analyzing online shopping trends in real time helps brands make smarter, faster moves. The more in sync you are with how people shop, the more likely you are to win the sale.
Charm makes it possible to do all of this by giving retailers the data insights they need to take action. It helps you identify brands that follow real-time trends, understand consumer behavior, and make more informed decisions across merchandising and product strategy.
Use Trends to Lead and Drive Revenue
Online shopping trends aren’t just something to watch, they’re something to work with. Retailers who act fast and align their merchandising with how shoppers are actually behaving will win more clicks, more conversions, and more loyalty.
With Charm, businesses can track online shopping trends, adjust merchandising plans and launch high-performing products based on real-time insights. That’s how brands win attention, conversions, and customer loyalty in a crowded ecommerce space.
Book a demo with Charm.io today to see what’s trending right now and start using real-time ecommerce data to grow smarter, not just bigger.
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