Unilever has sold premium skincare brand Kate Somerville to Rare Beauty Brands, signaling a strategic shift as both companies chart new growth trajectories in the beauty sector. Here's what you need to know:
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Unilever has sold Kate Somerville, known for its ExfoliKate and Goat Milk Cleanser, to Rare Beauty Brands, marking the end of its ownership since 2015.
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Rare Beauty Brands, which owns Patchology and Dot Dot Dash, plans to expand Kate Somerville’s reach and innovation under CEO Chris Hobson, though deal terms remain undisclosed.
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Unilever cited alignment and growth potential as reasons for the sale, after spending 18 months attempting a brand turnaround, according to Unilever Prestige CEO Mary Carmen Gasco-Buisson.
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The move follows Unilever’s earlier shutdown of REN Clean Skin Care and reflects a broader restructuring of its Prestige Beauty portfolio, which includes brands like Dermalogica, Murad, and Tatcha.
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The sale comes amid leadership change, with Vasiliki Petrou, long-time head of Unilever’s Prestige division, exiting the company in 2023 after ten years.
The Data Behind DTC Brand Kate Somerville
Kate Somerville offers science-backed skincare developed through years of clinical experience. Each product is created to address specific skin concerns and help achieve visible, healthy-looking results.
Kate Somerville
Charm Growth Score: 68.84
Charm Success Score: 95.22
Fastest-Growing Channel: Facebook
Discover skin care products by Kate Somerville and visibly transform your skin. Whatever your skin concern, Kate's skin care collection can visibly change your skin and this can change your life.
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