Bansk Group has acquired a majority stake in skincare brand Byoma to accelerate its global growth, enhance its beauty portfolio, and capitalize on the resilient U.S. skincare market. Here's what you need to know:
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Bansk Group Expands Beauty Portfolio by Acquiring Byoma. The firm acquired a majority stake in Byoma from Yellow Wood Partners. This adds to its existing lineup of haircare brands such as Amika, Eva NYC, and Ethique.
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Marc Elrick will remain CEO alongside the current leadership team, allowing Byoma to maintain its vision while pursuing growth.
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Byoma is currently sold at Target, Ulta, Amazon, Urban Outfitters, and Shoppers Drug Mart. The brand aims to accelerate its growth with support from Bansk.
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Despite tariffs and inflation, mass beauty sales grew by 4% and prestige beauty by 2% in the first half of the year. Mass skincare specifically also increased by 4%, according to Circana.
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The U.S. skincare market is projected to reach $26 billion in 2025, with a compound annual growth rate of 3.72% through 2030.
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Other recent acquisitions in beauty include E.l.f.’s $1 billion purchase of Rhode and American Exchange Group’s acquisition of Indie Lee.
Data Behind Bansk Group Brands
Bansk Group’s acquisition of skincare brand Byoma highlights the continued investor interest in high-growth, consumer-focused beauty brands.
Byoma
Charm Growth Score: 86.74
Charm Success Score: 78.41
Fastest-Growing Channel: Instagram
Audience Demographic Skew: Females 25-34
Barrier-boosting skincare, driven by science, powered by actives for the ultimate skin-compatible solution.
amika
Charm Growth Score: 84.06
Charm Success Score: 99.71
Fastest-Growing Channel: Facebook
Audience Demographic Skew: Females 25-34
Salon-raised haircare powered by a superfruit soul + rooted in results for all strands.
Eva NYC
Charm Growth Score: 73.68
Charm Success Score: 89.42
Fastest-Growing Channel: Instagram
Audience Demographic Skew: Females age 25-34
Cruelty-free, clean hair care products with powerful ingredients + technologies.
Ethique
Charm Growth Score: 76.24
Charm Success Score: 88.70
Fastest-Growing Channel: Facebook
Audience Demographic Skew: Females age 25-34
Clean and ethical hair, face, and body care designed for your specific hair and skin needs.
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