What Can I Sell on TikTok Shop? Analyzing Sales Trends

Photo courtesy of goli.com

As TikTok continues to shape the future of social commerce, its in-app shopping feature, TikTok Shop, is transforming how brands and resellers connect with consumers.

With millions of users worldwide, TikTok offers a dynamic platform where trends are born and products go viral. For those wondering what they can sell on TikTok Shop to make money, here’s a deep dive into the top-selling product categories and the brands that are dominating the scene.

Beauty & Personal Care

One of the largest and fastest-growing categories on TikTok Shop is beauty and personal care, with brands generating a whopping $108.82 million in revenue in just 30 days. TikTok’s visual platform is perfect for brands like goPure, Wavytalk, and Biöm, which are committed to providing high-quality, clean, and effective products.

• goPure has captured attention with its clean skincare philosophy, offering natural botanicals, pure vitamins, and premium-grade products that deliver real results. Consumers are drawn to the brand’s transparency and its promise of no harsh chemicals or fake ingredients.
• Wavytalk, known for its affordable yet professional-grade hair styling tools, has become a favorite for users looking for salon-quality results without the high price tag. Their easy-to-use tools fit perfectly into TikTok’s tutorial and transformation videos, helping users achieve glamorous looks.
• Biöm, with its innovative personal care products like NOBS Toothpaste Tablets and SWISH Mouthwash, taps into the growing demand for sustainable and convenient self-care solutions. The brand’s ethos aligns with a new wave of eco-conscious consumers looking for products that are both effective and environmentally friendly.

Womenswear & Underwear

Womenswear and underwear have also seen massive success on TikTok Shop, pulling in $71.55 million over the same period. This category thrives on TikTok, where fashion trends spread like wildfire, and brands like CAKES Body, FeelinGirl, and Snowy Care are making their mark.

• CAKES Body has revolutionized women’s fashion by introducing reusable, non-adhesive silicone inserts designed for sportswear, swimwear, and everyday outfits. Their innovative designs speak to women looking for functional yet stylish solutions.
• FeelinGirl has captivated TikTok shoppers with its range of shapewear, seamlessly integrating comfort and elegance into its product line. From bodysuits to lace shapewear, FeelinGirl is all about empowering women to feel confident in their skin.
• Snowy Care offers unique products like their Instant Boost Sticky Inserts, which enhance and lift, giving women the fuller, perkier look they desire. These products tap into a market of women looking for non-invasive, temporary solutions to boost their confidence.

Health

Health and wellness products are another top-selling category on TikTok Shop, generating $46.36 million in revenue in just 30 days. This sector is driven by brands like Nello, Goli Nutrition, and Milamiamor, which offer supplements and wellness products that support holistic health.

• Nello specializes in PHD-formulated drink mixes designed to optimize everyday wellness. Their super greens, anti-stress liquids, and other scientifically-backed products cater to a growing audience seeking convenient, natural ways to improve their health. Each product is made from ethically sourced ingredients, aligning with the values of health-conscious consumers.
• Goli Nutrition has become a household name thanks to its tasty and effective gummy supplements. TikTok users are drawn to the brand's fun, approachable marketing and the convenience of their products, which support everything from digestion to immunity.
• Milamiamor offers a wide range of wellness products, including detox cleanses, weight loss support, and children’s supplements. Their focus on holistic well-being and spiritual health resonates with consumers looking for more than just physical health solutions.

To stay competitive in these fast-growing categories, brands need in-depth insights into what’s driving sales on TikTok Shop. Analyzing trends, understanding competitors, and benchmarking performance are critical for success in the world of social commerce. Platforms like Charm provide the data brands need to navigate TikTok Shop with confidence and maximize their sales potential.

Unlock the power of TikTok Shop data with Charm and stay ahead in the dynamic world of social commerce. To learn more and see how this data can transform your business, book a demo today: Get access to TikTok Shop data now.