The Data-Backed Merchandising Advantage: Real-Time TikTok and Sales Insights with Charm

Retailers are losing sales due to slow, instinct-driven merchandising decisions. Charm fixes that by giving teams access to real-time product trends and sales performance, especially across TikTok Shop.

Retailers Know Merchandising Needs a Fix

Retailers are working with outdated tools in a fast-moving market. Planning the right mix of products is a major pain point:

• 93% of retailers say they struggle to plan the right product mix, leading to poor in-store or online experiences (Wave Grocery).
• 66% admit they’ve lost over 10% of sales because their merchandising execution didn’t meet customer demand (Coresight Research).
• Meanwhile, 83% of TikTok users say the app influences what they buy (TikTok), yet most retailers still can’t track what's trending or selling on TikTok.

The gap between trend discovery and action is costing retailers real revenue. Without access to TikTok revenue signals or real-time brand data, teams are left relying on slow-moving reports or gut instinct. This delays decisions, hurts sell-through, and increases the risk of overstock or missed opportunity.

Charm Gives You the Data That Drives Decisions

Charm connects trending brands and products to real-time sales data, so you can partner with the right brands, optimize your product assortment, wow your customers, & maximize sales.

Spot TikTok Trends That Actually Sell

Charm tracks social trends that are tied to actual revenue.

• Better Assortment Planning: Replace guesswork with real-time demand signals.
• Faster Time-to-Market: Act quickly on trends before they peak. It monitors which TikTok products are not just going viral but are also leading to purchases. This helps retailers shift their strategy based on what consumers are truly responding to in real time.

See What’s Selling Right Now

Charm tracks SKU-level sales as they happen. 

• Improved Sell-Through: Match products to customer demand while it’s hot. Instead of relying on lagging data, teams can respond to current performance and adjust inventory or promotions instantly. This reduces the chances of overstock and missed revenue opportunities.

Access Metrics Across 5+ Million Brands

Charm collects and analyzes performance data across more than five million brands globally. 

• Better Assortment Planning: Spot high-performing brands that fit your customer base before your competitors do. across more than five million brands globally. This includes every product category and market, helping retailers identify which brands are outperforming, which are trending, and which match their customer base. It's a fast, data-driven way to spot high-potential brand partners.

Reach Brands Quickly with Verified Contacts

Charm gives retailers direct access to over 1 million verified brand contacts. 

• Stronger Brand Partnerships: Focus on brands with proven performance and growth potential. This allows your team to move from brand discovery to partnership conversations in minutes, not weeks.

A Line That Changed the Playbook

Retail merchandising decisions don’t always go as planned, especially when new data shifts the direction.

Retailers are no longer relying on instinct. Charm’s data has helped a major shift strategy based on real signals, changing outcomes before trends peak.

“We thought we’d go with one brand, but the data showed another had a bigger growth trajectory. That changed our decision.”

The Merchandising Advantage with Charm

Retailers using Charm stay ahead. They stock trending products based on sales data, not gut feel. They adjust SKUs in real-time, initiate brand partnerships more quickly, and tap into TikTok's influence with confidence.

Want to stay ahead, too? Book a demo with Charm to see trending brands, live sales data, and TikTok product signals, all in one platform.