The Charm Team

Why Florence by Mills Is Still Winning the Gen Z Beauty Game

Florence by Mills isn’t just another celebrity skincare line. It’s one of the few that has...

Billie Eilish Fragrances: A Scent That Is More Than Just a Viral Hit

In a fragrance market saturated with celebrity labels, few have carved out a distinct identity...

Victoria Beckham Beauty: A Closer Look at Performance in Luxury Beauty

Victoria Beckham Beauty isn’t just a celebrity brand, it’s a calculated entry into prestige...

Rhode by Hailey Bieber: DTC & TikTok Shop Metrics

Hailey Bieber’s Rhode has quickly shifted from a celebrity-backed launch to a case study in modern...

Homecourt by Courteney Cox: DTC Performance

Homecourt, founded by actress Courteney Cox, has reimagined what home care can look like by...

Good Dye Young by Hayley Williams: DTC & TikTok Shop Sales Insights

Good Dye Young emerged in 2016 as the vision of Paramore’s Hayley Williams and hairstylist Brian...

JVN Hair by Jonathan Van Ness: DTC Insights & TikTok Shop Sales in 2025

JVN Hair turns founder reach into repeat purchase with a clear formula: science that performs...

How to Have a Successful TikTok Shop Launch & Drive Real Sales (Based on the Data)

TikTok Shop is not just for viral videos and fun dances. It's a full-blown sales engine that is...

Consumer Shopping Trends: How Retailers Can Maximize Revenue

Shopping looks different in 2025. Consumer shopping trends show that people aren’t just walking...