PRIME by Logan Paul & KSI is more than a social media sensation, it’s a case study in how digital...
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Read MoreThe Outset, co-founded by Scarlett Johansson, takes a refreshingly simple approach in a skincare...
Read MoreFrom the start, music icons who step into retail often capture attention with ease. Their...
Brands launched by public figures often see a surge of attention in their early stages. This is...
Brands led by icons often gain quick traction, fueled by loyal fans, global visibility, and direct...
Early recognition gives certain brands a strong lift. Fan loyalty, cultural impact, and access to...
Early-stage hype often gives certain brands a strong lift, social influence, built-in fan loyalty,...
Founded by pop star Ariana Grande, REM Beauty has built its identity around vegan-friendly and...
When a celebrity starts a brand, they usually enter the market with attention already on their...
When a celebrity puts their name behind a brand, the runway to success is often shorter, fueled by...
Celebrity-backed brands often enjoy an initial boost, thanks to their cultural influence, loyal fan...
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