Teens are driving niche fragrance sales
Jun 5, 2025
Teens aged 13 to 17 are discovering and purchasing fragrance brands from lesser-known DTC websites...
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PRIME Drink: How a Viral Beverage Became a Global Retail Powerhouse
PRIME by Logan Paul & KSI is more than a social media sensation, it’s a case study in how digital...
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OAM Skin by Ciara: Building a Clean Beauty Brand with Purpose
OAM Skin, short for “On A Mission”, is Ciara’s vision of what modern skincare should look like:...
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The Outset by Scarlett Johansson: Redefining Simplicity in Modern Skincare
The Outset, co-founded by Scarlett Johansson, takes a refreshingly simple approach in a skincare...
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eCommerce News (9)
Brands using one-click purchasing
May 30, 2025
One-click purchasing, pioneered by Amazon, is changing the landscape of ecommerce by streamlining...
Data behind e.l.f.'s aquisition
May 29, 2025
e.l.f. Beauty has announced its acquisition of rhode, the skincare brand founded by Hailey Bieber,...
TikTok reached Amazon-scale in 2yrs
May 29, 2025
TikTok Shop is reshaping global beauty ecommerce by blending content, creators, and seamless...
Warby Parker's profit & tariff strategy
May 29, 2025
Warby Parker reported its first profitable quarter since going public, driven by revenue growth and...
Founder-led marketing
May 29, 2025
Karan Dang, co-founder of DANG, explains that Gen Z and Gen Alpha prefer founder-led marketing over...
Shopify's tariff-related features
May 29, 2025
Shopify's Q1 2025 performance highlights its consistent revenue and GMV growth streak, bolstered by...
Tariffs & TikTok Shop
May 15, 2025
Online sales grew in April as consumers aimed to get ahead of tariffs, NRF says April’s ecommerce...
This DTC cleaning brand is now at Target
May 1, 2025
Branch Basics is entering mass retail for the first time with a major Target rollout, featuring a...
The Top 15 TikTok Shops In The Beauty Industry
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