Rhode by Hailey Bieber: DTC & TikTok Shop Metrics

Hailey Bieber’s Rhode has quickly shifted from a celebrity-backed launch to a case study in modern...

Homecourt by Courteney Cox: DTC Performance

Homecourt, founded by actress Courteney Cox, has reimagined what home care can look like by...

Good Dye Young by Hayley Williams: DTC & TikTok Shop Sales Insights

Good Dye Young emerged in 2016 as the vision of Paramore’s Hayley Williams and hairstylist Brian...

JVN Hair by Jonathan Van Ness: DTC Insights & TikTok Shop Sales in 2025

JVN Hair turns founder reach into repeat purchase with a clear formula: science that performs...

Keys Soulcare by Alicia Keys: Brand Success in the Celebrity Beauty Market

Well-known figures who launch brands often enter with a built-in advantage, evidently due to their...

Katy Perry Collections by Katy Perry: Success in Celebrity Footwear

From the start, music icons who step into retail often capture attention with ease. Their...

Henry Rose by Michelle Pfeiffer: Standing Out in the Celebrity Brand Market

Brands launched by public figures often see a surge of attention in their early stages. This is...

Fenty Beauty by Rihanna: Success and TikTok Shop Growth Insights

Brands led by icons often gain quick traction, fueled by loyal fans, global visibility, and direct...

LolaVie by Jennifer Aniston: Success in U.S. Ecommerce & TikTok

Early recognition gives certain brands a strong lift. Fan loyalty, cultural impact, and access to...