The Charm Team

Stripes Beauty by Naomi Watts: Redefining the Pro-Aging Market

Stripes Beauty, founded by actress and entrepreneur Naomi Watts in 2022, is rewriting the...

Blake Brown by Blake Lively: A Fresh Entry with Star Power but Room to Grow

Blake Lively’s entrance into personal care with Blake Brown shows how celebrity influence continues...

Cécred Haircare: Beyoncé’s Data-Driven Entry into the Textured Hair Market

Beyoncé’s move into haircare with Cécred, launched in 2024, is more than a celebrity brand moment....

How Tariffs Are Straining Small Businesses This Holiday Season

Small retailers are entering the holiday season under tariff pressure that is shrinking margins,...

Fashion Brands Move Forward With Mobile Apps Despite Rising Challenges

Fashion brands are rolling out new mobile apps in 2025 even as overall app installs decline....

Skims Achieves $5B Valuation and Outlines Store Expansion Strategy

Skims is accelerating its shift toward global retail expansion after securing major new funding....

Inside TikTok Shop’s Price Shift and Breakout Cyber 5 Performance

TikTok Shop is shifting away from its bargain-bin image as average prices rise across major...

PRIME Drink: How a Viral Beverage Became a Global Retail Powerhouse

PRIME by Logan Paul & KSI is more than a social media sensation, it’s a case study in how digital...

OAM Skin by Ciara: Building a Clean Beauty Brand with Purpose

OAM Skin, short for “On A Mission”, is Ciara’s vision of what modern skincare should look like:...