The Charm Team

How Klaviyo’s AI Is Reshaping U.S. E-Commerce in 2025

Klaviyo is revolutionizing the ecommerce SaaS space with its new AI-powered omnichannel tools....

How U.S. Tariffs Are Reshaping Brand Strategies

With U.S. trade policies shifting, brands are rethinking how they operate. Some are stocking up on...

Crocs’ Growth Story: Terence Reilly on Building Two Big Brands

With economic pressures and trade volatility reshaping retail, Crocs Inc.'s new chief brand...

How Shifting Tariffs Are Reshaping Holiday Retail

As tariff threats loom and deadlines shift, U.S. retailers and importers are scrambling to manage...

Why Ultra-Lightweight Asian Sunscreens Are Dominating Beauty Shelves

Driven by lightweight formulas, influencer buzz, and rising global awareness of sun protection,...

How social media is changing search and product discovery

Product discovery isn’t just happening through search bars anymore. It’s happening in social feeds,...

Kontoor Expands Portfolio with Helly Hansen Acquisition

Kontoor Brands has officially acquired Norwegian performance label Helly Hansen, marking a major...

The New Role of 3PLs in a Tariff-Driven Supply Chain

As tariff rules shift, 3PL providers are now expected to do more than fulfill orders; they’re...

Pop Mart’s Viral Labubu Pushes TikTok Shop to New Heights

Pop Mart’s viral Labubu collectibles have fueled explosive growth on TikTok Shop with a...