Founder-led marketing
May 29, 2025
Karan Dang, co-founder of DANG, explains that Gen Z and Gen Alpha prefer founder-led marketing over...
The Charm Team
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- DTC Trends & Fast-Growing Brands
- Brand Insights
PRIME Drink: How a Viral Beverage Became a Global Retail Powerhouse
PRIME by Logan Paul & KSI is more than a social media sensation, it’s a case study in how digital...
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- DTC Trends & Fast-Growing Brands
- Brand Insights
OAM Skin by Ciara: Building a Clean Beauty Brand with Purpose
OAM Skin, short for “On A Mission”, is Ciara’s vision of what modern skincare should look like:...
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- DTC Trends & Fast-Growing Brands
- Brand Insights
The Outset by Scarlett Johansson: Redefining Simplicity in Modern Skincare
The Outset, co-founded by Scarlett Johansson, takes a refreshingly simple approach in a skincare...
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Shopify's tariff-related features
May 29, 2025
Shopify's Q1 2025 performance highlights its consistent revenue and GMV growth streak, bolstered by...
Top TikTok Brands That Maximize ROAS (Return on Ad Spend)
May 23, 2025
TikTok ROAS is the metric that tells you which brands got the most bang for their advertising buck....
TikTok Shop Ad Leaders: 10 Highest-Spending Brands
May 23, 2025
TikTok ad spend is often what separates passive sellers from aggressive market leaders. Between...
TikTok Shop Revenue Leaders: 10 Highest‑Earning Brands
May 23, 2025
TikTok Shop revenue crowns the winners. The Charm data list shows which brands turned casual swipes...
TikTok and QVC team up for star-studded Super Brand Day in LA
May 22, 2025
QVC is leaning into a 24/7 social commerce strategy via TikTok Shop, aiming to modernize its image,...
Managing TikTok Shop Success: Tips to Handle Marketing Costs
May 22, 2025
Achieving TikTok Shop success requires more than just listing your products. Sellers must manage...
Understanding TikTok Shop Pricing by Category: What the Average Price by Category Tells Us
May 22, 2025
Knowing your category’s average price is a crucial starting point when creating a pricing strategy....
TikTok Shop Pricing: How to Price Your Product Competitively and Profitably
May 22, 2025
Understanding TikTok Shop pricing is critical to staying competitive while protecting your margins....
The Top 15 TikTok Shops In The Beauty Industry
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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