Black Friday Statistics for 2023

Black Friday kicks off one of the biggest shopping weeks of the year. Here's what you need to know about this year's Black Friday:

• Embedded finance services such as buy now pay later (BNPL) and buy online, pick up in-store (BOPUS) are expected to be a large draw for consumers. BNPL will reach a forecasted $1.57 billion during Cyber Week 2023. 
• With 68% of Gen Zers planning to shop on Black Friday, they are the top group of Black Friday shoppers.
• 82% of people plan to shop during Cyber Week 2023 with 68% of people planning to shop online.
• Cyber Monday is expected to bring in 16.8% more revenue than last year according to Adobe.
• 51.2% of Black Friday purchases are predicted to come through mobile devices in 2023.
  

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Find Which DTC Brands are Using Buy Now Pay Later Technology

Find DTC brands using buy now pay later technology with our Prospector. Click "Add Filter" and under the Tech tab click "All Technologies." From there, you can type in technologies such as Affirm, Afterpay, and Sezzle to see brands that are using these BNPL technologies.

Prospect for Brands with BNPL Tech

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