All Posts

A Complete Guide to Brand Discovery

In the dynamic world of ecommerce, staying ahead of the competition requires retailers to navigate the intricate landscape of brand discovery with precision. Enter Charm, the leading brand discovery and analysis platform that empowers retailers with unparalleled insights into millions of ecommerce brands. Leveraging advanced AI and machine learning technology, Charm equips retailers with the essential metrics needed to make informed merchandising decisions and achieve unprecedented success.

Charm's arsenal of over 160 scoring metrics, including the groundbreaking Charm Growth Score™, Charm Success Score™, and Charm Sophistication Score™, provides retailers with a comprehensive toolkit for brand discovery. Retailers can dive deep into categories, ad counts, tech stacks, marketplace presence, social media metrics, and more to make informed decisions tailored to their unique needs.

Unveiling the Power of Charm's Data Methodology:

Charm's prowess in brand discovery is rooted in a sophisticated data methodology outlined in their pitch deck. By deploying crawlers that visit an impressive 2.5 million web pages daily, Charm utilizes AI with proprietary detection capabilities to track every product SKU globally. This meticulous process allows the platform to compare individual SKUs, detect brands, and create competitive peer sets.

Furthermore, Charm employs computer vision-powered image and text matching to map global brand assets comprehensively. This includes social media handles, resellers, distributors, websites, and advertisements. The result is a holistic understanding of a brand's identity, providing retailers with unprecedented insights for strategic decision-making.

The algorithmic scoring system is the backbone of Charm's capabilities. Machine learning algorithms process the vast amount of collected data to generate proprietary composite scores for each brand online. These scores encapsulate every aspect of a brand's digital performance, benchmarked against their category peers.

Navigating Categories with Precision:

Charm's category exploration feature is a game-changer for retailers. By monitoring categories of importance and searching by product keywords, retailers can analyze brands on a granular level. This allows for the discovery of emerging brands within target product categories, ensuring a curated selection that resonates with the retailer's audience.

Charm in Action:

  1. Discover Emerging Brands: Charm enables retailers to unearth emerging brands within their target product categories. By identifying brands that align with the retailer's unique selling proposition, Charm facilitates the creation of a curated store or marketplace that stands out.

  2. Informed Merchandising Decisions: With over 160 scoring metrics, retailers can rank and compare brands effortlessly. The Charm Growth Score™, ad count, social media awareness, and more empower retailers to make informed merchandising decisions that resonate with their audience and drive success.

  3. Timely Notifications: Stay ahead of the competition by receiving notifications as soon as new, relevant brands enter the market. Charm ensures that retailers can reach out to breaking-out brands promptly, securing partnerships and offerings before competitors do.

Charm emerges as the go-to platform for brand discovery and analysis in the competitive landscape of ecommerce. With its revolutionary features, retailers can make informed merchandising decisions, curate a compelling brand portfolio, and achieve unparalleled success. Charm is not just a tool; it's the strategic partner retailers need to navigate the ever-evolving world of ecommerce

Get further insights into brands in any ecommerce category when you request a free trial of today.

Have questions about Charm? Attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find ecommerce insights with Charm.

Questions about Charm?

Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

Book a Demo

Let's Get Started

Join the top companies around the world that are using Charm to close deals.