How to Track, Rank, and Measure Direct to Consumer Brands

In the constantly shifting sphere of eccommerce, success in various industries relies on the essential understanding and monitoring of Direct-to-Consumer (DTC) brands. This includes 3PLs, B2B SaaS, Marketing Agencies, Retailers, and more. The ability to measure DTC brands provides valuable insights into market trends, competitive landscapes, and growth opportunities. Businesses can leverage this information to make informed decisions, enhance competitive intelligence, and optimize their strategies. 

Charm: The Ultimate Tool for Tracking and Ranking DTC Brands

Charm stands out as the leading ecommerce intelligence platform, offering comprehensive insights into millions of ecommerce brands and Amazon sellers. Powered by advanced AI and machine learning technology, Charm caters to a diverse audience, including B2B SaaS companies, 3PLs, agencies, retailers, investors, capital lenders, and brands.

Key Features of Charm:

Prospecting Across 160+ Metrics: Charm allows users to build a robust pipeline by prospecting across a wide range of metrics, including the proprietary Charm Growth Score™, Charm Success Score™, Charm Sophistication Score™, ad count, tech stack, marketplace, social media metrics, and more.

Informed Merchandising Decisions: Users can make informed decisions by identifying brands within target product categories that align with their business goals. Charm notifies users about new brands entering the market, enabling them to stay ahead of competitors.

Diligence Integration: Charm seamlessly integrates with CRM platforms, saving time for businesses by providing key metrics for evaluating and understanding which brands are the right fit for their operations.

Charm's Proprietary Scoring System

Charm's proprietary scoring system sets it apart, offering in-depth insights through scores like the Charm Growth Score™, Charm Success Score™, and Charm Sophistication Score™.

Charm Growth Score™: This multidimensional score considers various social media platforms like Instagram, LinkedIn, TikTok, etc. It goes beyond likes, incorporating engagement (% change over 12 months) and website traffic, providing a holistic view of a brand's popularity.

Charm Success Score™: Leveraging vast data resources, Charm correlates a brand's actions on its website to overall success. Indicators include technology usage, optimization strategies, advertising programs, A/B testing, and branding approaches.

Charm Sophistication Score™: Similar to the Success Score, this score correlates a brand's actions to success, considering technology, advertising, A/B testing, and branding strategies.

Millions of DTC Brands Ranked, Breaking-Out Brands Discovered

Charm ranks millions of DTC brands based on these proprietary metrics, offering brand reports and a prospector tool. Users can filter by key metrics to gain specific insights into ecommerce brands. Charm has a track record of discovering breaking-out brands before they hit mainstream success, showcasing its ability to provide early and strategic market intelligence.

Measuring and tracking DTC brands through Charm empowers businesses across industries, helping them fill their sales pipelines, discover growth opportunities, and enhance their competitive intelligence. Request a free trial of Charm today and receive 100 free brand reports to experience the power of ecommerce intelligence firsthand.

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Have questions about Charm? Attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find ecommerce insights with Charm.