While there are many different ways to measure the success of Super Bowl ads, Ad Age polled their community to see which ads came out on top. Here’s a summary of some stand-out brands:
Fenty
Growth Score: 92.2
While not an official Super Bowl ad, Rihanna’s subtle inclusion of a Fenty compact during her halftime performance created a buzz around her beauty brand.
The Farmer’s Dog
Growth Score: 20.4
DTC brand The Farmer’s Dog was a top vote-getter with an ad showing an emotionally-engaging story about the life-long bond between pet and owner.
Squarespace
Use Charm to prospect for brands using Squarespace as their store platform
Squarespace included Adam Driver in their ad to showcase their product while telling a compelling story.
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