The Best Amazon Tool for Identifying Sellers, Brands, and Products

Businesses looking to prospect across the Amazon universe need a tool to quickly identify sellers, brands, and products according to the key criteria that match their ideal customer profile.

The best Amazon tool for identifying sellers, brands, and products is Charm’s Amazon Prospector which makes it easy to identify brands and sellers on Amazon that fit your key client base so you can operationalize your outreach, increase your ACV, clean up your CRM, and complete your revenue goals.

Search for Amazon Sellers

Within Charm’s Amazon Prospector, you can search by sellers, products, or brands. Building an Amazon seller list is a great way to start your prospecting efforts since sellers control all of Amazon. Whether they are resellers selling items they do not own or are brand-registered sellers that own brands, you can filter for the type of seller you are looking for. You can also get in-depth information relating to the sellers’ brands and products.

Build a tailored Amazon seller list with the following filters:

• Category
• Location
• Product Count
• Reseller
• Is Not In China
• FBA/FBM
• Overall Rating
• Total Ratings
• Name
• Charm Competitive Score

One of the reasons Charm’s Prospector is one of the best Amazon tools is that it uses a proprietary scoring metric to help you build an Amazon seller list of qualified sellers that match your ideal customer profile. The Charm Competitive Score is a proprietary scoring metric that considers the overall success and competitive edge of the brand based on key factors including product prices, rating count, and Best Sellers Rank (BSR). Filtering for Amazon sellers with a high Charm Competitive score is a great way to build a top Amazon sellers list.

Search for Amazon Brands

If you’re looking for specific brands being sold on Amazon, you can use the Amazon Prospector Brand filter to search by:

• Product Count
• Seller Count
• Is a Charm DTC Brand
• Name
• Charm Competitive Score

Another benefit of using Charm’s Amazon Prospector is the ability to see which Amazon brands also have DTC stores. Charm provides over 160+ metrics into every DTC brand, so you can gain information about their tech stack, social media metrics, ad count, and much more.

You’ll see the Charm link provided for certain brands that have DTC stores, so you can view the brand profile and learn more about the DTC side of the brand.

Search for Amazon Products

Charm’s Amazon Prospector is also considered the best Amazon tool for searching Amazon products. You can use the following filters to search brands by:

• BSR
• Category
• Overall Rating
• Price
• Total Ratings
• Name
• Charm Competitive Score

If you’re ready to save your list (whether that be a list of sellers, brands, or products), you can click “Save list.” Under your Saved List you can choose to export the list to use for your prospecting efforts.

As one of the best Amazon tools, Charm’s Amazon Prospector makes it easy to identify and download lists of Amazon sellers, brands, and products to support Amazon research or prospecting efforts. Get started with the Amazon Prospector today.