U.S. Brands Expanding Internationally

Many U.S.-based DTC companies are in the process of expanding internationally as they receive a demand from international followers. Here's what you need to know:

• Many companies are taking an online-first approach as they sell abroad through their DTC websites. Other brands are engaging in wholesale partnerships with foreign retailers.
• Some brands, like Billie, turned to Canada first as it is an English-speaking country with geographical proximity and cultural similarities.
• Other brands like Pepper began selling in the UK and Australia and encouraged larger orders by providing free shipping for orders over £80.
• Men's grooming startup Manscaped first started expanding their DTC presence internationally in 2020 then partnered with retailers including Tesco U.K., Tesco Ireland, Moores in Canada, and Hairhouse and Woolsworth in Australia, to name a few.
• Brands like Parade and Labucq are rethinking their international strategies as they run into issues such as cross-border tariffs, political volatility, and duty fees.
  

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U.S. Brands Expanding Internationally

1. Manscaped

Charm Growth Score™: 84.1

MANSCAPED©️ official US website, home of the Lawn Mower® 4.0 waterproof trimmer. As seen on Shark Tank. All with Advanced SkinSafe™ Technology.

2. Pepper

Charm Growth Score™: 84.2

Pepper® makes bras that finally fit small chested women. The Pepper All You Bra is the most flattering bra for size AA, A and B cups. 

3. Beachwaver

Charm Growth Score™: 86.9

Beachwaver Patented Dual Voltage Rotating Curling Irons Vegan Hair Care Subscription Kits. Vegan Hair Care. Paraben Free. Formaldehyde free. Cruelty Free.

4. Parade

Charm Growth Score™: 75.3

Seamless, smooth, and comfortable underwear. Starting at $8 a pair. In colors for every day of the week. Made from recycled fabric & eco-friendly packaging.

5. Labucq

Charm Growth Score™: 58.9

Evolving assortment of fashionable women's shoes, made beautifully by top Italian factories, from designer Lauren Bucquet

6. Billie

Charm Growth Score™: 10.5

Billie is a female-first shave and body brand delivering premium quality razors and body care products at half the price.

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