Peloton & Costco

Peloton and Costco have partnered to sell the Peloton Bike+ at 300 retail locations and online this holiday season. Here's what you need to know:

• The Bike+ bundle will be available for purchase from Costco from November 1 through February 15 or while supplies last.
• This is Peloton's first seasonal retail collaboration in the U.S. and the brand hopes to expand the distribution of Peloton products to new markets with Costco in the future.
• Peloton has recently struggled in the DTC realm. Its latest quarter revenue was flat, and for the full fiscal year, the company's revenue fell 3.6% year over year to $2.7 billion.
• Peloton is leaning into wholesale partnerships to reach more customers. They also relaunched their brand this spring to communicate their offerings beyond biking to the exercise realm at large.

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