Black Friday & Cyber Monday TikTok Shop Sales
Black Friday and Cyber Monday are among the most anticipated shopping events globally, driving massive consumer spending and marking the unofficial kickoff of the holiday shopping season. This year, we saw consumers turn to TikTok Shop to check off items on their shopping checklist.
Here are the highlights of U.S. TikTok Shop sales from Black Friday through Cyber Monday...
Top Brands
Tarte Cosmetics has seen continued success on TikTok Shop and was the top brand that drove $15.3 million in sales over the four day period.
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Top Products
Out of all products, Flybird's "vibration plate" brought in the most revenue at $1.2 million in sales. The product can be used for a variety of home workouts, and it can also be used as a foot massager.
Top Livestreams
Canvas Beauty's founder and CEO, Stormi Steele, became the first TikToker in the U.S. to earn $1 million in sales on live shopping in June.
The brand has continued its livestream success driving $2.1 million in revenue throughout a 14-hour livestream that brought in 2.25 million viewers.
Top Product Categories
The beauty and personal care category has been dominating the TikTok Shop space. In the first year of TikTok Shop's launch in the U.S. the beauty and personal care category generated over $1 billion in revenue.
The category continued to succeed from Black Friday through Cyber Monday driving $51 million in sales.
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