.webp)
TikTok Shop has crossed $5B in GMV year-to-date through November…and it’s where many shoppers are headed to check off items on their holiday shopping lists.
📱TikTok may be giving traditional retailers a run for their money this Black Friday and Cyber Monday…
According to a survey from Fiverr, nearly 54% of Gen Zers in the U.S. will find gifts on TikTok Shop alone and 24% of Gen Zers will make purchases based on influencer recommendations.
But what are people going to discover, become inspired by, and purchase on TikTok Shop this holiday season?
📊 We’ve analyzed our TikTok Shop data to create a report diving into three key predictions.
Here’s a preview of some insights…
💅 The beauty category will dominate
🛍️ Livestream shopping will be a prominent channel for driving sales
💁 Influencer partnerships and significant ad spend will be key to any brand’s success
📦 Products under $50 will perform well as they will be perfect for impulse purchases
Access in-depth insights into the trending categories, brands, and products when you download the full report.
%20(5)%20(1).webp?width=1120&height=1120&name=Tarte%20Cosmetics%20(1200%20x%201200%20px)%20(5)%20(1).webp)
Want more ecommerce insights like these? Book a demo with Charm today.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Sign up for the Webinar