TikTok Shop has crossed $5B in GMV year-to-date through November…and it’s where many shoppers are headed to check off items on their holiday shopping lists.
📱TikTok may be giving traditional retailers a run for their money this Black Friday and Cyber Monday…
According to a survey from Fiverr, nearly 54% of Gen Zers in the U.S. will find gifts on TikTok Shop alone and 24% of Gen Zers will make purchases based on influencer recommendations.
But what are people going to discover, become inspired by, and purchase on TikTok Shop this holiday season?
📊 We’ve analyzed our TikTok Shop data to create a report diving into three key predictions.
Here’s a preview of some insights…
💅 The beauty category will dominate
🛍️ Livestream shopping will be a prominent channel for driving sales
💁 Influencer partnerships and significant ad spend will be key to any brand’s success
📦 Products under $50 will perform well as they will be perfect for impulse purchases
Access in-depth insights into the trending categories, brands, and products when you download the full report.
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